Parcel through the door, proudly screaming in big print: âresponsible deliveryââ â was your delivery irresponsible before? So not the real thing? The official U.S. announcement praising âthe historic Paris summitâ â arenât all events that have happened, ehem, historic? âIconicâ is on the way out, phew. The much ridiculed âcuratedâ doesnât bring me up in hives. It just makes me hungry. Marketing is all about words. Yes. But. No, it does not do away with thinking. If we say âresponsibleâ, itâs just too close to implying that what we did before was irresponsible. Be careful about your words. No, thereâs no app for that. So what to do? First, take your eyes off the screen. Then, donât ask Siri and Cortana. Ask your intuition. Ah. There it was.
As for apps, Iâm being told by TechWeek that they are on the way out. Hurrah. Not surprised at all. In my opinion, go-between solutions are not-really-solutions. Iâm often asked why we hadnât developed an app for mkryptor. Simple. Because mkryptor is email. Real email, outbox-to-inbox email. Straightforward solution. mkryptor would need an app if we were one of the secure doc storages, like Egress or Regify, where you create an account; ask your recipient to create an account; leave the doc; ask the recipient to pick up your doc; hope they will; hope that what you left stayed secure; hope that when you were leaving it there the transit was secure; hope that when the recipient picks it up it will stay secure on the way to them; hope that when you forget your password it will be sent securely enough; worry that when they forget their password it will not be sent securely enough and so the whole âsecure emailâ exercise would end up pointless; hope they donât forget to maintain that account; hope that you remember too. That is a lot of hoping.
Not sure where you stand on hoping. I think it doesnât have much to do with security. Mkryptor cuts down on the hoping exercise. Straightforward, simple, usable envelope for your email.
Another question I hear a lot: must your company every time go through what you see in our demo? Of course not. Thatâs just to show you the basics. Our Business Plus version automates the process and draws from your customer database.
Inconvenient, complex and time-wasting is not what we do. We do responsible delivery. And in this case, thatâs the right use of the word, considering what was before. With mkryptor, youâre in safe and secure hands.
Beatrice Freeman,
Marketing Director for mkryptor