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The best way to minimize drama and miscommunication: come together through strategy and work together using established processes and tools.

Creative briefs are concise documents that spell out: Why a certain piece of content is being createdWhat that content needs to accomplishWho it is written forWhy use a creative brief? Creative briefs can often be met by resistance by some departments. Perhaps it’s because they add yet another layer to the creative process. Or, perhaps it is because they require a little bit more work. Marketers are busy people, after all. Marketers will often ask “Why can’t we just hold a meeting to tell the creatives what we want, and be done with it?” The trouble is, three weeks from now (much less three months from now), will you remember exactly what you said in that meeting? And if you aren’t going to remember what was discussed that far out, can you really expect everyone else at the meeting to remember it too? We are also assuming that everyone who is present will remember the meeting in the same way. But as you know, recollections of past conversations can be very different. This is why we have legal contracts, why we take notes, why we record interviews and hearings. Because what one person remembers from a conversation can be a world away from what another remembers. The reasons mentioned above are only just a snapshot of why creative briefs are so imperative. That is why we have put together five important reasons why you should use a creative brief. To read more check out https://www.getmintent.com/blog/4-ways-you-can-use-creative-briefs-to-save-time-money-and-morale/ #mintent #contentmarketingislife #mlpn