In today’s business environment there are products and services everywhere. From walking down the street or browsing your favorite search engine.
With so much to choose from, how do you stand out to the customers that you want to attract to your business. How do business stay fresh and relevant in customers mines.
What makes a customers want to buy from a business? How do they know that they are getting the best price for their money? Are these business experts in their field. MOST IMPORTANT can they trust the business they are giving their money to?
When businesses understand these questions it allows them to make better informed decisions. There is a simple method you can use call the INBOUND Marketing Method.
What is inbound marketing? INBOUND MARKETING is creating marketing that people love.
Before things like the internet, the seller had more power than the buyer. The seller had valuable information that the buyer couldn’t get to or find. Weather this was a good price, are their other competitors and is this a good product to buy.
Today the buyer has more power than the seller because of how fast information is gather. To checking out other competitors for the best prices for their budget. Seeing reviews of what other people are saying about that company.
Business must now focus on the needs of the customers and not the needs of the business. We call this customer centric. Where the focus is on SEO, blogging and attracting the customer. Rather than TRADITIONAL Marketing strategy that focus on cold calling and cold emails.
Inbound marketing you first attract strangers with blogs, keyword and social publishing. Within these methods your strangers then become visitors.
Next you convert your visitors into leads with forums, Call-To-Action and Landing Pages. Using these methods your leads then become customers.
Now that you accomplished the closing phase of the inbound method. The goal of getting customers. You must stay on top of them with CRMs (customer relationship management) , emails and work flows.
Finally the last phase of the inbound method which is delight. Where your customers then become promoters. Using surveys, smart content and social monitoring.
Who would have thought that there is a lot to consider when using inbound marketing. You may be be asking yourself “How do i know who is my ideal customers.?” I’m glad you asked.
When it comes to finding the perfect customers you want to follow these practices.
The 4 Best Practices for Inbound Marketing
Semi-fictional representations of your ideal customer. Based on real data and some select educated speculation. Like customer demographics, behavior patterns, motivations, and goals.
The Awareness Stage
The Consideration Stage
The Decision Stage
WHEN CREATING CONTENT, KEEP IT EDUCATIONAL. Not educating your buyer personas on who you are and what you do. educating them on their problems and solutions to those problems.
With the right distribution technique, it gets the right content in front of the right person. the right time.
Next time you want to get your products or services out try the INBOUND METHOD. What methods or techniques you use to stay fresh and relevant and customers minds?