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Before you ask what your customers want, define what YOU want. To understand your customers, create content marketing strategy your customers can relate to.

Here is the key trick: You need to keep everyone focused, not let them divert you in different directions.

You need to know when to give them room and when to stay firm to drive consensus to a final decision. To do that, you need to have a clear objective that you define upfront.

Your objective serves as the guiding light on when to say yes or no.

#marketing strategy #customer service #customer experience #product development #sales

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Do you want to maximize your global content marketing efforts, and your content marketing team productivity, try Mintent, a collaborative marketing tool.

Marketing is teamwork. The most brilliant marketing concept won’t happen if the people involved – from planning to promotion – aren’t aligned. Teamwork makes dreams work!

The best way to minimize drama and miscommunication: come together through strategy and work together using established processes and tools.

#social media #contentmarketing #marketing #mintent #teamwork #productivity

I had the pleasure of speaking at Cisco Marketing Velocity. Here are the take-aways from my “7 Ways To Increase Conversions with Digital Content” workshop

I had the pleasure of speaking at Marketing Velocity, Cisco’s event for its premier channel partners. I have worked with distributors and channel partners for several years so doing a workshop with them is like coming home again.

For channel partners and distributors, the most immediate and critical challenge is to increase leads. I created a custom presentation to talk to the owners, sales managers and marketing teams about how to increase sales conversions.

Here are the quick take-aways from my “7 Ways To Increase Conversions with Digital Content” workshop

#strategy #content marketing #digital marketing #B2B #Business #sales #marketing

A simple PowerPoint slide deck became a revenue-generating source. Case study on how to maximize exposure and get more business with content marketing

#strategy #contentmarketing #B2B #Business #marketing

Express Writers and I decided on a TweetChat topic on internal communications and content marketing. A great one-hour discussion with the community.

What do internal communications have to do with superb content marketing? At first glance, not so much. But when you think about it, internal communications are a critical part of the content marketing process. That’s why Express Writers and I decided on a TweetChat topic to cover some important tactics for internal communications and content marketing. We had a great one-hour discussion with the community members. It was a lot of fun!

#content marketing #communications #strategy #marketing #B2B #tweetchat

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5 Big Content Marketing Questions From Undergraduate Students: I was invited to speak at an undergraduate content marketing class, these are my answers.

I was invited to speak at an undergraduate content marketing class. Rather them giving a presentation, I asked the students submit questions. I created a customized deck to address as many questions as possible in one hour.

#content marketing #global marketing #strategy #Business #B2B

It was a lot of fun to exchange knowledge and experience with a #ContentChat community. The best part: having great conversation with awesome people..

What does a global content marketing team structure look like? I was asked this question frequently. Unfortunately, a team structure is unique and situational for each company. There is no standard answer! And there is no one-size-fits-all! At the same time, I would like to see what others have to say. Therefore, I posed the question How to Build a Global Content Marketing Team? as part of Spin Sucks weekly TweetChat with Erika Heald last week.

#global content marketing #contentchat #contentmarketing #B2B

Branding and rebranding can be overwhelming experiences, but there are many options to shorten or skip some of the stages: From Brand Audit to Brand Guide

#strategy #Branding #brand #rebranding

I have a surprise for all of you! For a limited time only: Download for FREE my new eBook >> HOW TO DEVELOP A WORLD-CLASS INTERNAL COMMUNICATIONS PLAN >> http://ow.ly/pLtV309DrdU

#contentmarketing #contentstrategy #B2B #Business #strategy

Learn How To Create Content Strategy and Build A Team at Intelligent Content Conference 2017 -->>> For the Intelligent Content Conference in Las Vegas on 3/28, I decided to create a brand-new workshop Setting Up and Managing a Global, Content-First Marketing Team If you have a team in place and are doing well on scaling your content with your local team, there are other interesting workshops and sessions that you should check out. Read more >> http://ow.ly/IFMg309s0Iz

#contentmarketing #contentstrategy #lasvegas #B2B

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Recently, I was invited to speak at a client’s internal marketing conference. More than 300 employees attended this internal event. In addition to internal speakers, they also invited 5 external speakers during the 3-day. I was assigned as the last speaker, just after lunch on the final day. After listening to their presentations, I was thinking about what I can do to be different and get my audience’s attention, especially when they will be in a food coma after lunch.HERE ARE SEVERAL STEPS I TOOK TO MAKE MY PRESENTATION DIFFERENT >> http://ow.ly/K4dw3092I4k

#B2B #publicspeaking #strategy #marketing #contentmarketing

My new post >> Content Marketing Burnout and How To Dealt With It http://ow.ly/ZrnO308EA8a With a constant need to be churning out content, a lot of us are on the edge of burnout.Everyone deals with burnout differently. Here are some action tips how to address burnout on professional and personal level.

#productivity #contentmarketing #Stress management #strategy

Globalization Through Localization - I finally saw the famous Rosetta Stone in the British Museum when I made a visit to London this weekend. The stone inscribed a decree in three languages: ancient Egyptian hieroglyph, Demotic (another ancient Egyptian script used in the Nile Delta) and ancient Greek. I was thinking this is an awesome example of content localization. LOL! https://www.pamdidner.com/globalization-through-localization-2/

#contentmarketing #localization #B2B #translation

Happy 2017! My favorite acronym in 2016 was WTF. I know what you are thinking. Wait, don’t be too quick to judge. WTF has two meanings for me: “Wow! That’s Fabulous” and “Why the Failure”. In every WtF (Why the Failure), there is a silver lining of WTF (Wow! That’s Fabulous).So, here are my 3 WtF/WTF lessons in 2016: http://bit.ly/2iBsAIO

#Business #b2b #contentmarketing #strategy

From Context to Leads: Metrics and ROI of Content Marketing. Step-by-Step Guide how to measure content marketing ROI -->> http://ow.ly/YoVz307cpj9

#ROI #content marketing #B2B

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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.

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What Can This Architectural Wonder Teach Us About Marketing https://www.pamdidner.com/what-can-this-architectural-wonder-teach-us-about-marketing/

Visiting La Sagrada Familia, the Catholic Church with an unorthodox and ever-evolving architecture, has always been on my bucket list. On my way to Lausanne and Milan for business meetings, I decided to stop in Barcelona to visit this historic landmark. In addition to soaking in the amazing sculptures and stunning architecture, I made an effort to connect the dots from what I saw to what I do.

#B2B #Business #marketing #Business Strategy

WORKSHOP: How to Reach Business Goals with Content and Social Media

Are you in Switzerland? Are you an entrepreneur, small business owner or a marketer? Join me and my friend & fellow marketer Kelly Hungerford for social media & marketing workshop! Check out my website for details, limited spots http://buff.ly/2dnglNF

#contentmarketing #Geneva #switzerland #socialmedia #entrepreneur

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