Revisiting Minisite Design
A minisite may also refer to a single-page website through which the operator aims to sell one particular product rather than present a company's product portfolio. Unlike traditional websites, minisites usually consist of a single page website that utilizes a direct response marketing approach to sell its single product. Such products are often digital products that can be sold in a number of electronic formats such as PDF eBooks, interactive web videos, software, audio, podcasts, membership subscriptions or an online eCourse. However, it is also not uncommon for a minisites to sell a physical product.
Internet revolution has changed the way of business and opened the doors to reach the global markets for all types of companies. Website design and promotion for the local and international markets have created lots of opportunities for the business owners to sell their products and services. If you are a Supplier and want to create a global presence with product branding through this unique platform, design your own Minisite on Internet and get benefits of huge traffic flowing on this portal by placing your site above your competitors.
For wholesale or retail business, big corporate or SMEs, Minisite option have emerged as an important add on to their own website or alternative to those who do not want to design and host their own website separately. In such scenario, Mini website design is quite a comfortable and cost effective way to raise the online business presence.
However there are also content minisites. These actually have two main structures:
The Blog Like/Content Minisite type was very common before blogging platform became a standard for blogging. This kind of minisite was usually a two-column layout, using a header, a menu, a left sidebar, a content column on the right, and footer for copyright and menu.The Review site is actually still used at the moment of writing (March 2015). It is basically a site that reviews products for making affiliate sales.
A minisite design includes the following elements:
• A graphic header
• A large headline, accompanied by a smaller sub-headline
• Utilizes a letter-style format, i.e. using terms such as: From:, Date:, Dear Friend;
• Addresses a readers problem and provides a solution
• Encompasses direct response marketing techniques such as: scarcity, social proof, guarantees, testimonials and call to action graphics
• Uses virtual product packages or ‘eCovers’ to create higher perceived value.
Minisites are popular marketing vehicles, as marketers are attracted by the ease and speed of creating a minisite to sell their digital goods or information, which in turn allows them to run their own part-time online business. Minisites can work for many different kinds of companies. They are primarily used for marketing of single products and are the most common form of website among companies promoting digital products on the internet including eBooks and software programs.
This is a good interface to access for clients to promote products and getting more selling leads at any point of time. For the companies/individuals that want to explore the world market and expand the business, Mini website design for B2B & B2C promotion is quite recommended.