The key to online marketing success of any online business is to have an Integrated Marketing Strategy that is able to drive traffic to your business through the website as the medium of engagement. Rest assured that beautifully created digital cover designs will earn them a great volume of sale in almost no time.

Ecover Design will facilitate sale of their Ebook: If anyone think from the readers’ perspective, they will understand that appearance of their ebook cover is something that words fail to express. An ecover is what the customers will look first and try to guess if the materials within are worth going through. If the design grabs readers’ eyeballs, the customers will feel interested to part ways their money to buy the book. Browse through the shelves in an online book shop and see which covers catch their attention and why.

Benefits Ecover • Professional looking images of their products • Increased perceived value of their products • Brand improvement • Can be used for all their marketing campaign

If they make a little effort into making of ebook cover, it will earn them a lot of return. Primary judgment will be made on the basis of how good their ecover appears. Even if the book is not on the must-get list of a person, he or she will consider buying their book instead of giving it a wider berth. Given greater benefits of a compelling ecover, creating an interactive and inspiring one has almost become a compulsion.

The ecover output is a virtual design used to present and promote their product but it is also used for packaging purpose. There are multiple ways to create an eye-catching ecover. However, internet browsing is the easiest way to find cool ecovers. There is a wider selection of ecovers on internet, ranging from a simple ready-made template to Photoshop-enhanced creations supported by action script, leaving the publishers with plethora of options to choose from.

Ecover Design Secrets:  Is it really basic as it is suggested by many others or is it just a scam? What is the best way to get a trustable copy of the product, without any technical or economical risks? What is the difference between a regular e-book and Discover Photoshop Ecover Design Secrets?

Is this article reliable and does it show the reality?

Ecovers are of the highest quality and surely anyone will be impressed. Simply make an order then let them know what ecover row and column of the designs that they would like. They will get a high quality version plus 3 standard sizes that they can use on your website.

Creating the Right Digital Cover Design

The top and most successful marketers are well aware of the established fact that a decent ecover design forces your target visitors to think that you are really serious about doing business. In addition, it also gives a good boost to the sales figure of your business. It is an open secret that bad graphics can negatively affect the rate of conversion that can be gained from interactive ecovers. If you are a marketer or an entrepreneur aiming at enjoying abundance of attention in the market, here are some simple tips to make a note of:

No graphics would be hara-kiri: Deciding against using graphics would be a suicidal attempt on your part. If you want the target customers to think highly of you, your ecover must have pleasant and professional graphics that at least make it clear that those are not done by a school-goer.

Don’t poach quality for price: A decent work does not come at low price; you have to be ready to pay a goodly sum for that. If someone approaches you with a proposal of designing an ecover at a price much lower than the industry standard, there are reasons to believe he is not a designer of high water. Your inbox may often be bombarded with such anonymous offers but it is always better not to invest your time on these and ignore the same.

Don’t overspend: A few hundred dollars is just what will take you get your ecover designed by an expert. However, an expert is worth that much! But if anyone charges more than that, don’t agree to it just because you can dig deep into pocket. You should do some research on pricing to avoid being ripped off.

Search for more information: You need to spend some time to get more information about an ecover expert. Before hiring a professional, run checking on his portfolio and testimonials. It will not be difficult to find out if he is a good one or not. There are few indications to help you understand that he is serious about his work. It is must to assess his work to be sure if he is the right person for your project.

Bonding is important: You will surely want the designer to be committed to your project. But as you want to enjoy regular work from him, you should start a good relationship with the person. Also make sure to pay him in time. Most of the designers want payment in installment. He will be happy to get payment on time while you will have peace of mind to know that the person you have trusted with your ecover designs will deliver constant flow of work.

Packaging is as important as the product itself. And when it is about digital products, packaging becomes more important as it is the only thing that the prospective buyers base their judgment of purchase on. Though that is not always the right thing to do, there is no way to belittle the importance of ecover design. The cover page must give the users a solid idea about how the product will serve their purpose. In other words, there must be a strong relevance between the cover design and the function of the digital product. You will not promote any electronic device in a packet featuring grocery item, right?

Market Survey

Quality of ecover is another crucial factor because any design will not be a hit with the targeted customers. Before choosing a design from the available layouts or creating something unique from the scratch, it is important for you to know what your prospective customers actually like. Age, economic background etc play a role in guiding one’s choice. For example, children love colourful package but gaudy look will not go well with the grown-up and aged people. It is better if you do some survey both online and offline to get a piece of mind from your potential audience. Focus on what majority of them want and work accordingly to create a cover design.

Try out Design Generator

Ecover generating software is very popular with the marketers and business proprietors on shoestring budget. They are popular due to ease of application they offer. There are plenty of these software applications to help the beginners and those with little budget for digital marketing to create wonderful cover design. And just imagine how quickly you can get done with designing cover page. However, the flipside is a machine is never like a human being. A machine can work faster but cannot conceive ideas like what an expert human designer can do. Despite the fact, ecover generator is a cost-excellent choice.

Check Layouts

A plethora of ecover design layouts is available on the internet. Convenience of use has made them popular for the business owners who have just started or are short on online marketing budget. The bad part of using layouts for digital cover design is the final design does not differ much from others based on the same layout. New-age buyers are smart and do a lot of internet surfing. They can quickly figure out if your layout-based design is unique in every aspect or looks almost like another digital cover. And once they get to identify the similarities on a larger scale, they will not invest their hard-earned on your product.

Professional Designer

There is nothing wrong in saying that reading ebook is the rising trend for the bookworms. However, it fails to aptly describe the future of digital books. Truly speaking, it is the future of the publishing industry. The printing industry is now skewing its resources, innovation and effort to ebook publishing. 

Ways to Create Ebook Cover 

People often confront dilemma when it comes to creating ecover design for digital books. There are multiple ways to make an ebook cover attractive in order to pick up attention from the potential readers. 3D cover designing is an emerging trend drawing favors from authors, publishers and readers. For an appealing and professional 3D ebook design, hiring a skilled graphic designer is highly recommended. But several 3D software applications are also available to do everything you require. With these apps, you can create stunning cover design for your ebook even though you are not an expert at graphic designing. 

Points to Remember

No book is based on rambling thoughts; instead, everyone is weaved around a certain theme. It is just like cobwebbing around a certain point. That theme must bear a strong relevance with your cover design. The cover should be designed in such a way that it will give the readers an idea about what they expect from your book. A comic book must not feature a gory picture on its cover page because the two are never compatible with each other. If a book is a suspense thriller, it must not feature a comic character on the cover page for the same reason. So relevance between ebook cover page and its subject matter is a point that must not be forgotten while developing the design. How much attention your ebook design will grab from the prospective readers depends on the type of colors in use. Most of the readers are attracted to bold and bright colors. The points you want to highlight must be presented in bold colors so that they are the first to grab the readers’ eyeballs. Anything that stands out from the rest is always the first to catch attention of the viewers. 

3D Software

3D ebook design is enjoying more importance and popularity if compared with 2D type. Cover designing in three dimensions looks more realistic and attractive. However, 3D digital cover is yet to be the only choice for the publishing houses as 2D graphics design has still held its ground against rapidly changing software platform. It is of primordial importance to create an ebook cover with help of only a good design software app. Only that can ensure the best quality for your ecover design. An ebook cover has several features but throwing those elements together never ensures a great design. It is also important that you have enough of patience and put in a great deal of effort to develop a flattering and functioning ecover.

Doing business online is a trend these days, with increasing number of entrepreneurs jumping onto the bandwagons with a clear objective to introduce their brand and product profile to a larger number of audiences. Instead of opening a new physical setup, they always look forward to making their presence felt online as they have belief that it could give their business a lot of exposure & good ecover designs can translate your dream into reality and also take your online success to an amazing height.

Online business is no different from the story of success and failure experienced by the land-based business proprietors. A microscopic view of your business achievements and collapse could reveal certain crucial points that play behind the scenario. Just ask yourself a simple question – when some businesses are making a tidy fortune, why others are limping on that front? It could be due to a single or several factors including presence or lack of a stunning ecover, what you say?

If packaging is perfect, looks professional and presents relevance to your offer, chance is higher that return will be heavier.

  Ecover is a digital package

Even the most beautiful woman in this world will look not so much attractive if she is not dressed properly. That means, presentation is most important to look appealing to others. Whatever purpose your product serves and however superlative its quality is, you should never whip up lame excuse for not being able to ensure a good presentation for it. When you buy something from a store, the first thing you notice is its packaging or cover. Buyers tend to judge any product from its cover look.

If its package looks good, it is perceived to be of higher quality. Now when you sell something online, there is no way that one can touch and feel the product. The customers can see the product and its cover to get an idea about whether it will cater to their needs. An ecover design is synonymous with digital packaging. If your cover is appreciated, rest assured your product will sell well in the market. Needless to say, if it fails to catch consumers’ attention, you are unlikely to receive lukewarm response from your target group of consumers.

Hire a designer or use software?

That is a tricky question, especially to those who have just started their business online. Hhiring a designer is always a good investment as the professional will be able to produce a unique ecover that you can claim to be your own. It won’t have any twin in the industry and will cast a magical charm on your prospective customers. If it woos them, you will receive a massive amount of return. Alternatively, you can do cover designing by yourself, provided you have good knowledge about it or can use a software application.

A minisite is more sale-oriented whereas a regular website is designed to introduce your business portfolio to target audience. From that perspective, a minisite is more focused on its objectives and earns you sale. Usually a single product or a group of relevant products is marketed through a minisite design. Many marketing gurus feel that a minisite is most important when it comes to generating leads and ensuring more sales. However, others are of the opinion that a website having a good combination of killer look and catchy content is the key to your online marketing success.

A minisite features a clutter-free look. Most of the minisites contain only one or two pages though in the rest, it may go up to five to six. Landing page is the most important part of any minisite. If you intend to sell anything through a minisite, it requires creativity on a different level. A mini site is an image-rich sales letter getting your sales message across your prospective consumers over internet. The visitors decided either to make a buy from your site or go away. A minisite is less about content and more about images. However, there must not be stuffing of images or animated works as these will distract your attention away from the message.

In regular websites, content plays a role to keep hold of the visitors. On the contrary, no heavy content is found on a minisite design, which makes it more difficult to retain the visitors on your site for a long length of time.

Without a good rank in major search engines, it is unlikely to receive loads of traffic. That is why; websites are now made friendly with search engines algorithms so that they can be promoted to the top-tier spot as quickly as possible. On contrary, it is never easy – better to say, nearly impossible – to design a minisite in an SEO-friendly way to build up huge traffic. Search engines are fond of keywords and prefer keyword-rich (not stuffed) website. Content on your minisite is pithy and punchy, hardly going beyond 200 words.

You cannot sprinkle 5-6 keywords within such a short content, otherwise it will be keyword-stuffing that is also hated by the search engines. Lack of keyword-richness makes it tough to build credibility of your business with a minisite design. To cross this limitation; you need to be an established and eminent expert on any particular topic that is relevant to your business. Designing a minisite is a challenge in itself. You need to choose or create most relevant images that can properly represent your product.

At the same time, the content must be crispy and concise but will describe your product, brand and sales message in an engaging, effective and emphatic fashion.

Minisite is a simple website containing one page and one column in general. The only purpose behind minisite making is to sell product/service. Now you may wonder if it is possible to make a good use of such limited space. However, there are ways to use even such a limited space in the most professional way to reduce bounce rate, increase the amount of time your target visitors spend on a site and most importantly, up the conversion rate that will see a heavy inflow of money to your pocket. Let us get familiar with three wired secrets of minisite design.

Secret 1: Colour

Selecting a wrong colour will convert an appealing minisite structure into an amateurish work. As it is a mini website, so you need to keep your focus glued to only 2-3 colours. Selecting the right colours is not easy and will take time. Choice of colours should be in line with your product and what your target visitors are likely to appreciate. For example:

  Golf – Orange yellow, green

Body building – Black, grey, red

Business investment – Dark red/blue

Wedding – Light blue, light orange/yellow, light blue

  If you are yet to know the favourite colours of your prospective clients, check your competitors’ websites. It will give you a clear idea about the right colour contrast and combination that could bring you a good conversion rate. However, don’t produce a twin design even if you are influenced by use of colours on a particular minisite design. Instead come up with an original idea while still sticking with the basic concept of colour use.

Secret 2: Structure

The structure of minisites has evolved a lot over years. Now they are seen in several variations. Some minisites have horizontal headers stretching through your internet browser while others feature a header of fixed size. Some headers are very big and feature only a logo at the centre.

Nothing is right and wrong in this regard. As a client, you may specify particular size and content of your header if a graphic designer is hired to do your work, otherwise the expert will take care to come up with what looks best for your business.

Big header featuring more and enticing graphics are believed to have more perceived value. It will also increase potential demand for your product/service. For gaming minisites, colourful look and heavy graphics are more preferred as these websites are frequented by the kids, teenagers and adults in their early twenties.

For potential audience with an average age of 50+, too many colours and graphics on your minisite design will give them a bad headache. So, the key is to know your target customers. If you are not sure about what they like, ASK them. Conduct a survey to know the type of look they like. Alternatively, you can visit websites, blogs, web portals related to your business niche to analyze the structure in vogue.

Have you ventured into online business? Do you nourish a dream of making a name in the virtual market? If you are keen to go out to a larger number of customers in online world, minisite design could be a step to your success. There are several web design companies that offer top-notch service to their customers.

You might wonder why there is so much emphasis on minisites when a regular website is enough to reach your product profile to the online customers. If you are running a small business, you don’t need to develop a website having 15-20 pages or more. A website with only 4-5 pages will be fine to meet your requirements. This explains why many companies are turning their attention to minisite making.

Even those with a bulky website are also creating minisites for individual product or a group of related products to generate more leads through enhanced interactivity. Minisites are more focused on ‘call to action’ features which earn the business owners direct response from their target visitors.

Best Minisite – Myth or Reality

‘Best’ has very fleeting existence as something better is always on its way to give it a tough competition. So you should always be focused on creating a website that fits your bill and looks better than your business rivals’. The design must be aligned with trend and you must make sure to change the look after a few years as your existing customers will always want you to have a refreshing presence online.

Moreover, regular change will also make sure that your minisite design exhibits an in-trend look. It will create appeal to your defined audience. So try to do better every time you develop a minisite or change its look.

Things to remember

An effective way to design your minisite appealing is to integrate stylish banner design that projects the mainstays of your business in the most interesting and presentable way. You must pick up fascinating colors for banners as it will make your minisite more engaging. A catchy header will also grab the eyeballs, enhancing the possibility of an improved click-to-convert ratio.

Add some introductions or video testimonials about your products and services in order to make the minisite more impressive, inviting and impactful.

Where to get minisite service

It has been already mentioned that there are several web designing companies who can design a minisite that comes up to your expectations. The advantage of approaching an expert is you will have an outcome that is high on professional look and potential return. A stunning look works like a magic, luring traffic in droves to your site. At the same time, the minisite must reflect your business philosophy and project your to-be-marketed products/services.

Alternatively, you can search online for minisite templates. There is an extensive breadth of squeeze page designs and you can choose anything from them for your minisite creation.