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As a manufacturer or other online businesses, in recent days of 2020 became more important sales-wise. It is really important to keep up with the competition, especially for the special periods of Black Friday or other holidays. Online consumers decide spend more for themselves and for their loved ones and they choose to select their options online by looking to the price points and other advantages for themselves. With this kind of a choice, they often look for their advantage and the manufacturer or other online businesses who wish to sell more online depend on competition more.

Price Monitoring Tool

To keep up with potential customers’ expectation and increase the sale numbers for their e-commerce game, manufacturers and retailers should be aware of the competition online. To seek the competition situations, they often choose to utilize advanced technologies of Competition Monitoring Tools. Competition monitoring or price monitoring software help their users to decide many different aspects on their sales strategy.

Along with utilization of price monitoring tool, marketing strategies are often use to keep the customers. They tend to be built on the aspects of gaining more customers along with keeping the existing consumer pool happy and on the hook. Making customers to spend their money for your product requires strong marketing game. It builds on ‘gaining more’. However, they also should look at the numbers of “lost customers” as well. Especially around this time of the year which includes Black Fridays or holiday sales, they should take care of customers who decided to not to purchase. Lost customers show great deal of what went wrong in the marketing and sales strategies. This is why, it carries a great importance in the e-commerce success formula.

The most important aspect of this “lost customers” is the reason behind it. If a manufacturer or retailer understand why the customers are not returning, it can be solved. Identification of the reason of losing consumers online is the key of not losing more consumers. This is why, keeping the information of “why” is a must.

Reasons For Losing Consumers

There are two different reasons for losing consumers.

First, the changing trends and needs of the customer. This situation happens out of the control of manufacturer or retailer and it depends to the circumstances of outer world.

Second, consumers’ decision for some other manufacturer or retailers’ product, which means they choose not to purchase your product. It can happen for lack of competitive prices, unexpected promotions of others that you failed to see, poor customer service, problems with the product, logistical problems and so on. All of these reasons depend to the competitive side of your business. Identification of the errors of your businesses can be made by monitoring. Monitoring of your competitors along with different aspects can make you see the reason for losing consumers and make you take important measures to bring them back.

The buyer persona which is the image of consumers based on the needs and trends is important to identify the reasons as well. Understanding who wants to purchase what product in which time of period can be crucial to see the reasons of losing consumers.

Keeping up with the competition results with the returning customers. Understanding what they need and preparing sales strategies accordingly can be game changer in e-commerce.