#mapenforcement

MAP violations can happen quickly, especially with repricing bots and discounts applied without your approval. If you’re not monitoring your prices closely, small violations can add up, cutting into your profits.

You need a solution that tracks pricing in real time and alerts you immediately when a violation occurs. The sooner you react, the better you can protect your margins and keep your brand’s pricing intact.

The manufacturer has the freedom to set their Market Price. Manufacturers must monitor MAP violations and track competitors’ pricing strategies. Given the growth in digital marketing and the global surge of marketplaces and 3rd party sellers, the ability to track competitive Market Prices is a vital necessity.

As a pricing analyst, you need your competitive pricing tools to match your SKUs to those of your competitors at a variant level. Without that precise match, your pricing tool will give you errors and you can’t do your job effectively. At GrowByData, we have been listening to customers and continuing to enhance our price intelligence software to generate competitive pricing data.

Marketplace Analysis is useful for better visibility across Amazon, Walmart, Google Shopping which provides various ad intelligence, price intelligence, MAP monitoring & enforcement and repricing services.

MAP is the lowest price a retailer can show online or in an advertisement, though it does not refer to the lowest price retailers can accept in their stores. GrowByData’s MAP Monitoring Software provides the added bonus of ways of resolving key challenges to minimum advertised price violation monitoring and enforcement.

Minimum Advertised Price (MAP) is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements. MAP violation can have a devastating impact on a retailer’s brand image.

Manufacturers must monitor MAP violations and track competitors' pricing strategies. Competitor Price Intelligence solutions play a key role in tracking, monitoring and enforcing reseller activities. Many Brands and Manufacturers use Competitive Price Intelligence solutions to retain their competitive edge.

The market is saturated with price intelligence tools – from the cheap repricers to the expensive, from the completely automated to those that are completely manual. As a pricing analyst, you need your competitive pricing software to match your SKUs to those your competitor’s at a variant level. Without that precise match, your pricing tool will give you errors and you can’t do your job effectively.