#minimalization

Why staying organised is important?

Why staying organised is important?

When we ask this question to our self , we get two answers, 1) It helps us stay in control and saves time for every minute we investi in it today 2) Not really as it is just a matter of habit. Excuses we give– I don’t get time, I am working, I have a lot to do already, It doesn’t matter etcetra.

Well I guess it’s a matter of choice, in our whole life we tend…

Less is More is one of my favourite sayings. As you perhaps have noticed, I love minimalistic design and I try to keep this saying at hart when I am designing. But lately, it has become a trend for companies to change their logo in a uber minimalistic version. And , if you ask me, this is not always for the best. 

First, it was Starbucks. They changed their logo for their 40th anniversary into a more modern version of their existing logo. For starbucks, their minimalistic logo works. Even though it is more minimalistic, it still has the "starbucks feel" that goes with their stores.

After that, more well known companies followed. Ebay decided that, after 17 years, it was time to change their logo to something more minimalistic. I have to say that I am personally not really pleased with their logo change.  Instead of a clean minimalistic look, this logo looks like they typed out the letters, added the trademark and called it done. The letters are kerned really close together with, to me, is really uncomfortable to look at. It just looks like they did not really put any effort in it, which is a shame. 

Then there is Microsoft, trying to keep up with Apple, and the rest of the world. Of course, with the launch of Windows 8, they had to update their logo. The result is a super minimalistic window and simple typeface. It is definitely lots better than the Windows 7 logo with the circle, but the window looks a little oddly placed to me. 

The last logo change is for "T: The New York Times Magazine". They traded the iconic blackletter T for a stylized minimalistic T. This is the one logo transformation that I actually like. I think it is clear and gorgeous. The name might be a little small in comparison with the large T, but that is the only comment I have to make. I love the three dimensionality of the logo, a real good improvement!