11 Reasons Why Millennial Employees Are the Key to Reaching Millennial Consumers

If you’re struggling to reach Millennial consumers, you may want to pay attention to who’s on your payroll – Millennial employees are better suited to understanding their piers.

By Laura Gayle, Business Woman Guide

There’s a good reason why companies should pay attention to millennials in the marketplace and on their payroll: It’s a matter of numbers.

This generation was born between 1981 and 1996 and includes 71 million children born to baby boomers. The Pew Research Center predicts that millennials will outnumber baby boomers this year.

Millennials grew up in the digital era, and only the oldest of them (now almost 40) remember life without the internet. They watched their parents face financial challenges, then many reached young adulthood during the Great Recession and struggled themselves. Most with college degrees are facing significant student debt. These factors and others have combined to instill a particular mindset that makes Millennials different from any previous generation.

To better understand and tap into the sizeable millennial market, a good place to start is to hire millennial employees — or get to know the ones you already have.