#merchandisedesign

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This post showcases the first version of the H20 Esports branded merchandise, developed as part of the brand activation strategy for the team. The aim of this collection is to introduce H20 as a professional, competitive esports organisation while maintaining strong visual consistency across all physical products.

The designs reflect the H20 identity; clean, bold, and modern, which is built around the blue, white, and black colour palette inspired by the water theme.

Target Market and Design Appeal

The H20 merchandise is designed to appeal to:

Competitive gamers aged 15–30

Casual fans who follow the team online

Students who want affordable but professional esports apparel

Supporters attending tournaments or live events

Design decisions were informed by research into established esports brands such as Fnatic and Team Liquid, who use strong colour blocking, bold typography, and clear logo placement to build visual recognition.

H20’s blue colour scheme creates a calm yet competitive identity. Blue reflects clarity and flow under pressure, white represents precision and professionalism, and black adds strength and contrast. Together, these colours create a clean but powerful esports aesthetic.

Produced Merchandise – Version 1 Designs

H20 Banner V1

Designed for tournaments, college events, and promotional displays.

Large H20 shield logo positioned centrally for maximum visibility

Deep blue background with white accents for strong contrast

Slogan “Flow Under Pressure” placed beneath the logo

Logo Placement Insight: The central placement ensures that the H20 logo remains visible in livestream backgrounds and photography, strengthening brand exposure in competitive environments.

Home Shirt V1

The official H20 competitive jersey is designed with angular water-wave patterns to reflect movement and speed.

Blue gradient panels across the shoulders

White H20 crest centred on the chest

Player name and number positioned on the back in bold sans-serif font

Logo Placement Insight: Centre placement maximises visibility during gameplay and broadcast coverage, aligning with professional esports jersey standards.

Hoodie V1

Designed for both players and supporters.

Black base with blue chest graphic

H20 logo positioned upper-left for authenticity

Clean white typography to maintain readability

Logo Placement Insight: Upper-left chest placement mirrors traditional sportswear branding, reinforcing legitimacy and professionalism.

Track Jacket V1

Created for travel, training sessions, and colder tournament environments.

Slim-fit black and blue design

H20 crest on left chest

“H20 Esports” text on right side for symmetry

Logo Placement Insight: Split placement (logo left, text right) balances the garment visually while maintaining brand clarity from multiple angles.

Limited Edition clothes V1

Seasonal-inspired product designed for casual and hardcore fans.

Blue and white wave pattern background

Small embroidered H20 logo on chest

Designed for off-season and non-competitive wear

Logo Placement Insight: Smaller embroidered logo maintains subtle brand presence while allowing lifestyle appeal.

H20 Mug V1

White ceramic base

Blue H20 crest centred on both sides

Minimalist design for everyday use

Logo Placement Insight: Double-sided placement ensures brand visibility whether in use or displayed.

Branding Consistency

All merchandise follows the H20 Style Guide:

Colours: Blue (#007BFF), White (#FFFFFF), Black (#000000)

Typography: Clean, modern sans-serif fonts for digital and physical clarity

Logo Integrity: Clear space maintained around the crest

Visual Balance: Use of negative space to avoid overcrowding

Consistency across products helps build brand equity over time, as repeated exposure strengthens recognition and trust.

Commercial and Brand Evaluation

The H20 Version 1 merchandise demonstrates:

Clear understanding of the 15–30 target audience

Strong logo across multiple product formats

Professional esports aesthetic aligned with industry standards

Balance between competitive gear and lifestyle apparel

Unlike purely casual gaming brands, H20’s merchandise positions the team as structured and competitive.

This first collection successfully establishes H20 Esports as a recognisable brand across both digital and physical spaces, forming a strong foundation for Version 2 refinement.

References

Phone Store Away System

As my next merchandise idea i went with the idea of a phone store away system where the consumer is able to place their phones within a box to keep it safe. This box blocks all forms of notifications so that the consumer can completely disconnect from their online world.

I originally started with somehow incorporating the penguin figurine design however i couldn't get it to look right. i found that the figurine looks out of place as doesn't look right within the design. Therefore i decided to look back into how penguin looked and remembered about their tri-band designs. Therefore, i decided to mimic a set of books placed on top of one another.

I personally think that the second design with the set of books goes with my aesthetic as it will be made out of the same materials as the two other merchandise.

Responding to presentation feedback

in response to the feedback i received from the lecturers i went back to my ideation mind map and i looked into other products that could be to do with being disconnected from our phones. One of these ideas was a phone holder, a place where you can safely store your phone whilst reading a book. To keep to the style of the speakers i used the same design of the penguins and manipulated it into a shape that would be able to hold a device.

Service Catagory-Merchandise Design

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