#penguinbrief

Brand Names ideation

To be able to unify my brand identity i decided to brainstorm some quick ideas that i could use as a brand name. Due to the concept of my idea being about Gen Z disconnecting from the online world i initially started to look into words that could also represent this concept. I also thoguht about how i could use the ideas of the merchandise being collectables and little companions. However , i did stary to realise that it is best for me to stick to the name that best represents the idea of disconnecting from the online world.

Playlist Mock up applied to the presentation

Playlist Mock Up

Playlist Thumbnail Designs

Using my brand identity i created a series of thumbnails that would be used within the playlist options within a music streaming app. These designs have worked well as they stick to the brand identity and they also have a clear use of hierarchy to show the name of playlist as well as incorporating the brand name to keep it in context.

Responding to Feedback

In response to the feedback i received during today's presentation i went back into my presentation pages and applied a tagline. I also went back to my pattern design and created an outline rather then having it as a solid icon.

I then applied the pattern to my packaging, immediately after doing this i found that it helps to unify the packaging designs as they all resemble one another. I also minimised the offline logo within the label strip to allow room for it to breathe.

Although these changes are small they do make a big difference in terms of making the designs look more cohesive.

Final Presentation Feedback

Today, I showcased my presentation to a selection of my class as well as Rich and Mark Sephton, shown above is the feedback that I received from both Rich and Mark Sephton.

This crit was helpful to me as I was able to receive feedback on smaller features of my presentation and also my brand design that will help it come together ready for hand in.

From this feedback I intend to make the smaller changes such as adding a tagline to the initial page as well as make the smaller changes to the packaging to help refine it down reach for hand in.

Applying the brand identity to the Penguin website

To show that my brand identity can be added to multiple platforms i decided to show how it would work within the Penguin website.