#membership program

Shopee Malaysia has officially introduced a new tiered membership program designed to reward its loyal customers and provide them with a range of exclusive benefits. The membership program consists of four tiers—Classic, Silver, Gold, and Platinum—each with specific spending thresholds and corresponding rewards.

All registered users automatically start as Classic members, enjoying immediate access to standard benefits, including promotional coupons, shipping discounts, and cashback opportunities. Upon achieving higher spending and order milestones, members can progressively advance through the tiers.

After making at least one purchase, Classic members can move up to higher levels based on their spending and order frequency. Members who reach 30 orders and spend at least RM 2,000 advance to the Gold tier, unlocking additional benefits such as Shopee Food vouchers and exclusive partner discounts, though the latter will officially roll out soon.

The highest level, Platinum, requires a cumulative spend of RM 4,000 and at least 50 orders. Platinum members receive all previous benefits along with priority customer service, which includes faster response times and dedicated customer support.

Membership upgrades take effect immediately upon reaching thresholds within each cycle but maintaining the tier requires continuous fulfillment of criteria each membership cycle. Failure to meet these criteria in subsequent cycles will result in automatic tier downgrades, resetting order counts and spending totals. Purchases related to digital products, Shopee Games, and Shopee Food are excluded from counting towards membership status.

The tiered membership program is Shopee Malaysia's strategic initiative to encourage sustained user engagement, enhance customer satisfaction, and strengthen loyalty. As partner rewards continue to expand, Shopee aims to offer greater value and superior service experiences to its most frequent shoppers.

Advocado Singapore |  customer management system

Is Elite Players: All Access Pass Right for You?

Elite Players: All Access Pass isn’t right for you if… You don’t think current crises represent the best opportunity to grow your music career (entrepreneurs know the best time to launch a business is in “down” times) You don’t think expressing yourself creatively or impacting others with your art is of any importance or consequence to the rest of the world You could care less about making money…

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club.

As an incentive to sign up they often receive special discounts, invites to product launches, early access and other rewards.

The benefit to you is that by offering incentives and rewarding customers’ loyalty, you encourage them to keep coming back to you and buying from your business.

You also have the benefit of beginning to build a list of clients that you can regularly market to and offer deals to.

For example, if you have an online store and sell health food products, you could create a VIP membership program for customers, where one of the main benefits is free shipping.

You could also offer special deals, such as a free gift (perhaps a sample of a new product you want to promote) with each purchase over $30.

The free shipping encourages people to join your VIP Membership Program, now allowing you to continue to regularly market to them, and the free gift with purchase offer incentivizes them to purchase from you.

For another example, if you sell a weight loss course online, you could have a free or paid upsell Facebook group page where they can more easily reach you, interact with others, ask questions pertaining to their own weight loss journey, etc..

This has two main benefits: 1) It can increase the chance that they’ll see future messages / marketing from you (like via Facebook) and 2) It can be a super easy upsell that you can add without any extra real work on your part to initially make it!

For instance, you can sell access and include the ability to ask you any question and get a response from an expert, which in the eyes of a lot of prospects can be a huge value.

However, to you, it might be something super easy that you might do anyway (answering your customers) but now you can get paid for it!

So consider creating a membership program, where your customers become part of a community, and receive special benefits, (for example, free shipping, early access to sales, special deals, free gifts with purchase).

This allows you to start to build a list of leads and customers to market to and also encourages customers to continue to purchase from you.

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