#mediatrustfutures

These are my cultural tribes.. I didn’t breathe until the end haha

By Tru Prosper

Week 5 at Adam & Eve DDB was a very eye opening experience for me. I’m grateful for the opportunity to be right within a communications agency, indulging in similar activities as those who work for the company. 

It was fascinating to discover the fact that Adam & Eve work with a large  amount of clients to aid in advertising, content, brand management. amongst many other things. Adam & Eve work with well known brands such as; John Lewis, H&M, Google, etc. Going in with less knowledge than I did coming out, I did not have a complete understanding of how huge Adam & Eve’s reach was to the public. For example, upon our visit, we learned that Adam & Eve were responsible for totally taking the world by storm. 

For the launching of Fifa 18, a campaign to grab traction and attention was put into works, to which the in game football move ‘El Tornado’ was birthed. The amount of attention raised for the game from such a tactic was completely unexpected and unbelievable. There was so much chatter and buzz around the hidden move, that it became a trending topic therefore being discussed more often than Meghan and Harry’s wedding.

I believe the process for such a campaign would begin with a client approaching for help in reaching out to a new audience (or just to create a buzz). Adam & Eve would then essentially follow the process of: 

Defining the brief 

Defining the scope 

Strategic development

Creative concept

Creative development

Production

Deployment. 

After being given the summation of Adam & Eve DDB, we as a collective were given the task to create a campaign from scratch, revolving around Loctite superglue. Being given such a task was definitely an example of being placed in the deep end. It was both stimulating and exciting. We were put into groups of 5-7 people, where we bounced ideas off of each other and further developed a concept pitch for our campaign idea.

What had to be the most enjoyable part of creating a campaign was seeing all of our ideas come together and come to life. The group I was in fed off of each other, making it an ideal environment for our creative juices to continue to flow. From bizarre and wacky ideas, to continually adding and evolving it into something closer to the final product. Being in a situation such as this allowed me to really appreciate the amount of creative freedom we had. Every idea was welcomed.

In the end, my group developed three campaign ideas which I believe all swayed to a humorous side. Our first idea was set on a boat. Naturally, on a boat, furniture is expected to move and topple over. What we had illustrated was a drawing of a table tipped over, but a flower pot firmly glued to the middle of the table, in perfect condition, not falling. The tagline for this drawing was ‘Hold tight. Loctite.’

For our second idea, we opted to head down the innuendo route. We decided that for our second idea, we would base it around a couple in the bedroom. The couple would be “making love”, with a crooked picture frame above their heads, that had been glued to it’s spot. What the crooked picture frame suggests is the fact the picture is constantly falling because of such activities the couple decide to indulge in. The tagline we agreed on for this idea was ‘Enjoy an uninterrupted night, thanks to Loctite.’

The third idea revolved around the cheating scandal between Ryan and Rhodri Giggs. The final drawing of the idea was of Ryan Giggs on the football pitch, mid-kick, with Rhodri’s hand glued to his. The tagline for this idea was ‘Don’t trust him? Never get unstuck. Loctite.’

This week at Adam & Eve DDB has helped to open up an avenue that I’d like to pursue. 

Jamie Oliver productions 1st April 2019 by @nlproductions_1

Today I had the opportunity to visit Jamie Oliver productions in the morning there was an introduction to an insight of many many roles and different teams there are involved in creating content such as

Researcher - supports producer and director / fact checking and location sourcing.

To then swiftly moving into learning how to use a camera and sound to setup to shoot a recipe which occurred in a kitchen studio

I learnt how to use a zoom h6 which had 2 connections into it one picking up lapel mic sound and other for echos.

At lunch there was fresh pasta to munch which was prepared by Jamie Olivers son! That was so tasty I can still taste it now

To end the day a masterclass on social media with subzi to which I took away from this was to be posting consistantly onto social media!

Finally a wind down with a short 5 minute chat with the man himself Jamie Oliver giving us some advice well more of a quick talk.

It has been a wonderful day and I happened to capture every moment of this. I'd say be sure to capture every moment every trip because the memories will last.

By

Snapchat HQ Visit

Visited Snapchat HQ today and I'd just like to give a huge thank you to Tariq for answering one of the most widely disputed questions regarding the Snapchat Cameras quality and how it differs when running on iOs vs Android, Came to find the entire app has been completely overhauled and recoded to be optimised for android devices and improve visual quality, also learned of the apps potential as a marketing tool with the use of AR purchasing allowing you to pull up product information and make purchases using the camera alone. Very stimulating day you can never know enough

Tyler Ricardo Robinson

We went to Snapchat hq at picadlly circus today and I had the best time learning how to create lenses for our friends to use. shout out to Bruce for teaching is what to do.

Individualism and why "Normal" shouldn't exist.

By Tyler Ricardo Robinson

Here's a thought by me and the concept of normal within society and why I think it's a harmful way to live. Did my best working with limited footage and poor audio but I think the message was portrayed well enough. Oh and enjoy the bonus clip at the end 😅👌🏽