#creativityworks-s8

TOP TIPS ON LIFE

- Know your worth!!

- Stay Curious - Ask questions

- Look for inspirations 

- Focus on one thing at a time

- Set Targets -Meet Targets 

- Relax 

- Don’t rely on others

-Face your fears

The Streets React...

By Andrew Akinola

How do I done a course on media trust

I learn a lot of experience at the media trust

We travel all around the city with is like professional social media

We learning about radio hosting programmes

Thanks to Richard and Jasmine helping us

I've learned new things on media trust

Taking about digital social media networking.

It's about been professional.

Beautiful London Eye View

This is my second podcast

This is the Intro of my weekly music segment

So I am trying to stay loyal to this podcast for 5days a week and try introduce new elements

I hope you enjoy 😁

By Tru Prosper

Week 5 at Adam & Eve DDB was a very eye opening experience for me. I’m grateful for the opportunity to be right within a communications agency, indulging in similar activities as those who work for the company. 

It was fascinating to discover the fact that Adam & Eve work with a large  amount of clients to aid in advertising, content, brand management. amongst many other things. Adam & Eve work with well known brands such as; John Lewis, H&M, Google, etc. Going in with less knowledge than I did coming out, I did not have a complete understanding of how huge Adam & Eve’s reach was to the public. For example, upon our visit, we learned that Adam & Eve were responsible for totally taking the world by storm. 

For the launching of Fifa 18, a campaign to grab traction and attention was put into works, to which the in game football move ‘El Tornado’ was birthed. The amount of attention raised for the game from such a tactic was completely unexpected and unbelievable. There was so much chatter and buzz around the hidden move, that it became a trending topic therefore being discussed more often than Meghan and Harry’s wedding.

I believe the process for such a campaign would begin with a client approaching for help in reaching out to a new audience (or just to create a buzz). Adam & Eve would then essentially follow the process of: 

Defining the brief 

Defining the scope 

Strategic development

Creative concept

Creative development

Production

Deployment. 

After being given the summation of Adam & Eve DDB, we as a collective were given the task to create a campaign from scratch, revolving around Loctite superglue. Being given such a task was definitely an example of being placed in the deep end. It was both stimulating and exciting. We were put into groups of 5-7 people, where we bounced ideas off of each other and further developed a concept pitch for our campaign idea.

What had to be the most enjoyable part of creating a campaign was seeing all of our ideas come together and come to life. The group I was in fed off of each other, making it an ideal environment for our creative juices to continue to flow. From bizarre and wacky ideas, to continually adding and evolving it into something closer to the final product. Being in a situation such as this allowed me to really appreciate the amount of creative freedom we had. Every idea was welcomed.

In the end, my group developed three campaign ideas which I believe all swayed to a humorous side. Our first idea was set on a boat. Naturally, on a boat, furniture is expected to move and topple over. What we had illustrated was a drawing of a table tipped over, but a flower pot firmly glued to the middle of the table, in perfect condition, not falling. The tagline for this drawing was ‘Hold tight. Loctite.’

For our second idea, we opted to head down the innuendo route. We decided that for our second idea, we would base it around a couple in the bedroom. The couple would be “making love”, with a crooked picture frame above their heads, that had been glued to it’s spot. What the crooked picture frame suggests is the fact the picture is constantly falling because of such activities the couple decide to indulge in. The tagline we agreed on for this idea was ‘Enjoy an uninterrupted night, thanks to Loctite.’

The third idea revolved around the cheating scandal between Ryan and Rhodri Giggs. The final drawing of the idea was of Ryan Giggs on the football pitch, mid-kick, with Rhodri’s hand glued to his. The tagline for this idea was ‘Don’t trust him? Never get unstuck. Loctite.’

This week at Adam & Eve DDB has helped to open up an avenue that I’d like to pursue.