If the industry were forced to cover its total costs, instead of imposing them on taxpayers, animals and the environment, a US $4 Big Mac would cost about $11.
Interview to David Robinson Simon, author of Meatonomics
âI really do think if we could do it with tobacco itâs completely plausible that it could happen with meat,â Simon says. He is heartened by recent references â and in mainstream publications â to a âtax on meatâ, his preferred solution for wrenching consumption back down to sustainable levels. Last year an Oxford University team calculated that surcharges of 40% on beef and 20% on milk would account for the damage their production causes people via climate change, while also improving health through reduced consumption.







