#measuring performance

In this article, I will describe different metrics related to evaluating performance of email campaigns and how they can be improved. Here is a typical funnel of an email campaign – from mailing list to conversion: Subscription ⇒ Email Send ⇒ Email Delivery ⇒ Email Open ⇒ Email Click Through ⇒ Landing Page Visit ⇒ Conversion Funnel from Email ⇒ Conversion from Email Let us review sets of metrics…

Employee Handbook – Advantages and Disadvantages

Employee Handbook – Advantages and Disadvantages

Employee Handbook – Advantages and Disadvantages. There are many positive aspects for creating an employee handbook.Generally, every employer can be benefited by increasing communication with employees regarding company policies, facilities, code of conducts, rules and regulations. Anyway, in this case employers must have willingness and able to…

Divide and Rule: Types of Segmentation in Web Anaytics

In order to analyze traffic to your website you need to segment it. A lot of times, possibilities for segmentation will depend on the analytics system you use and the data you track. In this article, I will outline how you can create segments using the data commonly provided by analytics software. I will also evaluate, to what extent you can make use of the created segments. First group of…

360 Degrees: Types of Data Analysis

According to J. Leek, there are six data analysis questions we can ask. Let us look at these questions in detail. As an example, I will use a website of a marketing agency. The conversion goal of this website is a contact form that users fill out and send. We want to ask questions about the conversion. Descriptive analysis: What is..?  Here the goal is to describe a set of data, without inferring…

Data at Your Fingertips: How to Design a Dashboard

Data dashboards are a way to represent large amounts of data in a condensed and visual manner. A dashboard typically consists of widgets or reportlets. Each of widgets includes one or several KPIs, supplemented by graphs, small data tables, etc. If you are supposed to prepare a concept for a dashboard, the first task is to find out the stakeholders’ requirements. Who are you building the…

We have all seen activities that continue to get done in the same way year in year out, producing at best mediocre results and at worst damage to the brand, reputation and profits.  Doing the same old thing, expecting something better is not far short of wishful thinking.  In this video we look at the importance of the Feedback Control Model in supporting the key elements of managerial success.

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