#martech cube

360 View, a trusted provider of customer relationship management software for financial institutions, announced today the release of the official update to their popular CRM platform. Entering the business space 22 years ago, 360 View offered one of the first CRM’s built specifically for banks and credit unions. Leveraging that experience along with a finger on the current industry pulse ensures the update is reliable and relevant.

Dstny, the leading European provider of cloud-based business communications, is making significant strides in the customer engagement market with the introduction of Dstny Engage. This ground-breaking customer engagement solution is designed to empower small and medium-sized businesses (SMEs) and demonstrates Dstny’s commitment to delivering enhanced value across various segments within the SME market.

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the May 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV app stores, and, for the first time ever, the Samsung app store. Pixalate’s PTI is a global approach to quality measurement and monthly rankings of the world’s Connected TV (CTV) and mobile apps, bringing transparency to the programmatic advertising ecosystem.

Appdome, the mobile app economy’s one stop shop for mobile app defense, today announced the launch of its new MOBILEBot™ Defense solution. This groundbreaking solution offers mobile brands unparalleled bot detection, comprehensive intelligence and rapid defense against malicious bots, credential stuffing and account takeovers (ATOs) in mobile app business lines. Appdome is currently the only company to offer comprehensive anti-bot defense built specifically for mobile apps.

BDEX, the first and largest consumer data exchange platform (DXP) in the U.S., today announced updates to its latest identity graph capabilities designed to mitigate a recent surge in fraud activities in the digital advertising market. By implementing new stringent validation processes, BDEX is ensuring that all identities within the BDEX Identity Graph are thoroughly vetted, resulting in highly addressable audiences within the bid stream.

Noah joins Habu from Google where he spent nearly 7 years in leadership roles spanning advertising and cloud technology. In his most recent role, he led the alliances team that established and scaled partnerships with global consultancies and leading systems integration firms. In his new role as VP, Consulting Partnerships at Habu, Noah will be responsible for developing and implementing Habu’s alliance strategy to support these strategic partners as they help customers realize value and scale collaborations leveraging Habu’s software.

HubSpot is widely recognized as the leading customer relationship management (CRM) platform for scaling companies. The partnership allows StackAdapt users to create data segments and activate on first-party data on the platform with retargeting segments and build incremental reach via lookalike audience tools. It will offer users the opportunity to build a wide array of custom audience segments for their campaigns based on targeting specifics such as CRM.

Minute Media, a leading global technology and content company, today announced that its supply-side platform (SSP) is now integrated with Amazon Publisher Services (APS) Transparent Ad Marketplace (TAM), offering Minute Media’s publishing partners increased monetization and unique demand for display and video ads.