#mark waring

Animator Mark Waring on the John Lewis “what matters most” campaign

Earlier this month, John Lewis released the new stop-motion advert for their £5million household insurance campaign. The shoot – which involved well over 100 individual moving objects – was animated in a suburban house with live action actors and a mammoth crew. Created in only three weeks, the 1:30min sequence demonstrates sheer ingenuity with everything from books to beds being animated frame by frame on location.

Skwigly had the pleasure of interviewing the project’s Animation Supervisor Mark Waring, who has worked on some of the biggest stop-motion productions of recent years, such as Frankenweenie, Corpse Bride and Fantastic Mr Fox as well as commercial work for CMON cars. We took the opportunity to discuss the what matters most campaign and just what it takes to create a large scale production to a short-term deadline.