Morgan Spurlock, whose documentaries cover obesity, marketing, grooming and Morgan Spurlock, turns 50. A few of his joints:
Super Size Me (2004). For this documentary about the relation of fast food to American obesity, Spurlock ate a steady diet of all McDonald’s all the time (and any time a cashier suggested “Supersizing” the meal, he had to comply). The film chronicles the filmmaker’s physical effects (30 lb weight gain, skyrocketing blood pressure, higher cholesterol and depression). The film was nominated for an Oscar and allegedly caused McDonald’s to discontinue Super Sizing. And it introduced a documentarian with a breezy, ironic sense of humor (“Right now I’ve got some McGas that’s rockin’. I feel like I’ve got some McSweats goin’. My arms got the McTwitches going in her from all the sugar that’s going in my body right now. I’m feeling a little McCrazy.) about things that aren’t necessarily funny.
POM Wonderful Presents: The Greatest Movie Ever Sold (2011). In this conceptual masterpiece Spurlock examines the effect that marketing and advertising has on the world, concentrating on movie product placement. The movie is itself financed entirely by sponsors ranging from JetBlue Airlines, Old Navy, Sheetz convenience stores and of course POM pomegranate juice who paid a million bucks to be in the films title. There’s no pretense that Spurlock isn’t selling the capitalist the rope to hang themselves with but the sponsors are also confident that they can play the “who’s using who” game better than the filmmaker, which leads to some suspense as to who will come out with less dirt on their shoes (Spoiler alert: no one. This is America.)
Mansome. (2012). This eccentric film which tries to deal with what grooming issues say about American manhood, deals with a Beard growers championship, why pro wrestlers are now shaving back hair and the moment when Spurlock ditched his moustache and made his little boy cry. Amusing and slight, but included here because, since it started as a pitch on the director’s answering machine in his previous film about produce placement, and true to the pitch, Will Arnett and Jason Bateman are shown getting sporadic spa treatments throughout the film and because some of the hair treatments sound suspiciously like paid ads, is an impressive example of meta over meta, looped forever. Or the guy just gave up and got paid.