DONE: First look at the box side promo and neck tags for the launch of Maldon Salt's amazing salt in grinders, exclusively at Tesco. We presented a wide variety of creative executions, with a benefit-led approach for the customer coming out top. The work included concept, design, art direction, product photography and product retouching. Expect to see the launch on social media, online banners for Tesco.com, in the Tesco magazine and on shelf in 540 stores. Maldon is renowned as the chef's choice of salt and has a permanent place in the kitchens of many households. Here's to this exciting launch increasing Maldon's market share in this sector and into many more homes. #maldonsalt #maldonseasalt #maldon1882 #maldonsalt1882 #perfectlycrushed #salt #new #newproduct #tesco #seasalt #ingredients #retail #retaildesign #packaging #packagingdesign #design #photography #retouching #retouch #client #goodclient #happyclients (at Maldon Sea Salt)