#making orders

Pictures of goods or meals

Making an order or booking a table int a restaurant doesn’t look like a confident deal without a large image on the screen of a smartphone. The credibility of the operations through the application drops if you can’t provide the customer with a visual confirmation that he does not buy "a pig in a poke".

The right way of booking a right table

Errors in reservations are not permitted. You can’t come to the restaurant and find that your table that you have booked with the help of mobile application is already taken. If you do not tie the API site responsible for the order with the application as well as ensure correct operation of it, it’s necessary to use redirect confirmation with calling back or any other way of confirmation. But remember that using different methods of offline communications to confirm an order from an app will dramatically reduce the interest of the client in smartphone’s app as a booking method. If it’s necessary to call, what should I use an app for? Do not make the mistake of occurrence of additional link between the customer and making a direct order.

Interactive solutions plus gamification

Using gamification while booking additional services or purchasing goods with a bonus / promotional offer is good way to hold the users’ attention inside a mobile application as well as a good way to activate a WOM (word-of-mouth) marketing. The problem is that not every gamification promotes the growth of orders and purchases in the application. If the game is too fancy and all the "special effects" distract users from the main tasks of the application (ordering, shopping, booking a table, choosing a hotel room), then nothing good for conversion will ever happen.

Orders’ cart must be evident

If you have to look for a cart in a mobile app as well as to remove items from the cart or add some more, then this cart works not in a proper way. A customer shouldn’t move between different tabs and forms several times to make an order, otherwise the number of failures and "abandoned carts" in an application will go above average.

Making a “one-button order” with literally one button

The situation here is reminiscent of the problem of "intermediate ring", which we discussed above. Checkout with one button really should look like "push the button — confirm already formed order — pay for it." If there are intermediate forms, redirecting links, transition beyond the application to third-party websites or other related applications, the efficiency of such a tool for placing an order falls down.

No feedback? Too bad

If the application does not provide details for making a call back to the manager or technical support, credibility and reliability of making orders via this application will be much lower.

Social media authorization

Logging in via a social network’s account is a golden rule rather than a sense of a good taste in modern design. If your online store, service or institution wants to attract the audience actively via social networks, there should be no problems with authorization of such a kind.

Currencies and cards for making a payment

Payment for goods, services or rooms booked / tickets bought must be carried out from within the application using the card which is linked to the balance or e-currency (sometimes it’s linked to the subscriber's account balance). This point requires the greatest technical protection and reliability of the application and its related to mechanisms of reception / transaction processing.