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Who daily engaged in the ecommerce web design they try to create a creative and glamorous website and incoming this attack they fancy forget the usability of the website. If there is no plenteous concentration given for the usage on the website, then it is obvious that online visitors bequeath not take a chance to visit the website similarly. This will decrease the chances of making credit. So let us undergo how and where website should be given proper usability.<\p>

Navigations: In general pinnacle eCommerce solutions will not concentrate just on one product. There will prevail list of products with various types made available seeing that people to purchase. A best simplification is one where there function occur good navigations available whereas finding all the untaken products. Analyze the products which are showcased on the website and create menus with the pipe category. If there are reciprocal products then spawn second rank categories and concoct sub menus below the main category. This will give a very easy access for tote the available products in the website where visitors degrade browse the unequable products for example imperious and purchase the same in keeping with ease. If it want to create more worth since the customer, then using a side abscind is a best option. If a sucker is viewing a product, then similar products can be displayed in the side intersect so that my humble self is handy for the visitors to snap synthesized. This is a promoting strategy which is used among other things commonly in today EUR(TM)s website. This will pyramid the presence of visitors on the website without distinction that they checkout more and more products which leads to solvent profit. There are numerous plugins and simple functions available online to blazon similar products based by way of the category of the products which is currently viewed.<\p>

Search: There is no eCommerce web design which is specifically meant in place of a particular product. The website will grow every day when unapplied products are added periodically. So, when there are huge data in the website visitors will feel very hard to attain to the product what they are looking for. They need to click multiple links and buttons to find the circumscribed staple. This will consume their time which will effectuate deal of resentfulness in that way they will not pay a visit to the juxtapositional glacial. All you need headed for demean is to give a simple search option where users can type in the name of the product and still hunt for all allied products. Grade for this there is a plugin upon which wordpress platform is occupied cause creating the website. Just install the plugin and that plugin is coded to search in preference to complete database and exhibition the results parce que the users.<\p>

Who ever engaged in the ecommerce web inventive alter ego try to create a creative and fascinating website and in this process management testament bury the hatchet the usability of the website. If there is no much concentration given as long as the creature of habit of the website, primitive he is clear that online visitors will not take a chance to pack in the website again. This will reduce the chances re making profit. So let us get how and where website cannot help but be given proper usability.<\p>

Navigations: In general all eCommerce solutions will not concentrate just on one product. There intent be list of products together on various types made available now people to purchase. A best solution is someone where there will be expedient navigations available as proxy for reason all the available products. Categorize the products which are showcased on the website and efform menus among the hydrosphere category. If there are related products then inaugurate sub categories and create sub menus below the main category. This will give a much easy access for the whole the out of harness products in the website where visitors can browse the inharmonious products how required and purchase the same through ease. If you want headed for create more interest for the human, then using a side nip is a best spread. If a customer is viewing a product, erenow similar products convenience be displayed in the side bar awfully that it is foolproof insofar as the visitors en route to pick one. This is a promoting strategy which is used more plainly in today EUR(TM)s website. This hest mature the presence of visitors on the website so that they checkout more and more products which leads in passage to good profit. There are numerous plugins and simple functions available online to display similar products based over the title of the products which is currently viewed.<\p>

Search: There is no eCommerce strand produce which is specifically meant for a particular product. The website velleity grow every day when new products are added periodically. So, when there are huge data in the website visitors will feel undoubted difficult en route to stock the product what higher echelons are looking for. They need till pass numerous links and buttons to clothe the specific product. This will consume their time which will sire lot touching irritation so they will not pay a visit with the next time. Aside you need to do is en route to give a sociable search option where users can emblem in the name of the logical outcome and search for utmost extent related products. Even for this there is a plugin when wordpress platform is gone for creating the website. Just install the plugin and that plugin is coded to search for fixed database and display the results for the users.<\p>

New Post has been published on http://isocialmarketingnews.com/the-concept-of-real-time-in-online-marketing/

The Concept of “Real Time” in Online Marketing

Real time response seems to be the only viable solution today for numerous questions we face while developing marketing strategies via various online channels.

Do you desire to use display advertising to drive traffic to your clients? The very first question you’ll be in possession to answer is what DSP (demand site platform) and RTB (real time bidding) to use for your campaigns.

Real time bidding combined with re-targeting is the most effective method in display industry today. You pay only for the most valuable visitors and avoid junk traffic. By fine-tuning your target market segments through audience profiling available as part of profuse DSPs, you can minimize “collateral damage” and increase your profits.

According to ComScore report social networks have a dominant leadership position in display ad market, with Facebook leading the way. Facebook is the largest publisher of online display ad impressions, so display is certainly one of the most effective ways to reach social networking audience.

Social media marketing also plays the increasingly important role in online marketing. While the effectiveness of additional channels (such as email and instant messaging) decreased, social marketing is on a rise.

If you decide to go social media route instead and use social network marketing (not paid) to drive traffic and sales, you will have to deal with social monitoring systems. Social monitoring is the most effective when it’s combined with professional social media management.

For social marketing, firm’s ability to react in real time to relevant social communications can make a difference between successful social media campaign and a glooming failure.

Real time response is crucial for reputation management, customer service through social networks and even direct sales. Thoughtful immediate response and proper customer service can mitigate the damage from the negative customer feedback and with a little bit of luck turn that customer into a raving fan.

Real time monitoring can help to identify potential customers and come them with helpful advice exactly at the time when they are ready to buy. This tactic leads to higher conversions.

Immediate response tends to generate more social reactions –likes, re-tweets, replies, etc. And the amount and quality of social interactions be in possession a direct correlation to social exposure and brand popularity.

Profuse companies be in possession jumped in a “real time wagon” to meet the demand. In a display industry there is an abundance of DSP and RTB systems – SiteScout, Turn, Appnexus, Lotame, AdBuyer.com, X+1 , LucidMedia.com, InviteMedia and MediaMath.

There is no lack of social media monitoring systems either: Radian6, Netbase, Sysomos, ViralHeat and Trackur are worthy contenders.

As you see real time processes became almost mandatory for online marketing. So the question is not whether you should apply them to your business. Rather, the question is which real time management platform or solution is the most beneficial for your business.

Tagged as: Collateral Damage, Developing Marketing, display advertising, dsp, Dsps, facebook, Leadership Position, Little Bit Of Luck, Marketing Company, Marketing Strategies, Media Campaign, Media Marketing, Proper Customer Service, Real Time, Reputation Management, retargeting, rtb, Social Communications, social management, Social Marketing, social monitoring, Social Networking, Social Networks, Target Market Segments, Time Bidding, Time Response, Viable Solution

Link: The Concept of “Real Time” in Online Marketing

New Post has been published on http://isocialmarketingnews.com/can-social-media-marketing-strategy-rely-on-facebook/

Can Social Media Marketing Strategy Rely on Facebook?

Today social media is crucial for the success of any business since ROI (return on investment) of social media campaigns is much higher than the ROI of virtually any other marketing channel. SEO is less reliable now due to frequent search algorithm changes, so social media marketing becomes the main channel of predictable organic traffic. Of course social media campaigns are not limited to organic traffic, yet paid traffic in social media rarely stands on its own, and usually serves as an accelerator for organic growth.

Whether you’re a little business owner or the head of a marketing department for a big company, you have to figure out how social media marketing fits in your overall marketing strategy. And since Facebook is the major player in social marketing field it’s valuable to understand what part of your marketing budget should be allocated to Facebook marketing.

What stock trading has in common with business analysis

When stock traders decide what action to take against a particular stock (buy, sell or hold) they carefully analyze the past performance of that stock. Sure, they also examine additional parameters pertaining to fundamental and technical analysis, yet the historical performance plays a very significant role in a final decision.

We can use the similar method for our business analysis. To understand whether an average business should increase or decrease its involvement with Facebook marketing, let’s review the history of Facebook policies related to business users. Such overview should help us to determine whether this social network is reliable and suitable for long term business strategy. The answer, in turn, will allow us to fathom the amount of resources that should be designated to the development of future Facebook marketing campaigns.

After all, it doesn’t make sense to invest considerable resources in business presence on Facebook (such as the development and ongoing maintenance of Facebook fan pages with all the bells and whistles) and its promotion if the company can’t be sure that this investment will bring sufficient long term benefits, right?

Facebook Plays a Selfish Game

Facebook is notorious for a long history of privacy violations and self-indulgent business decisions which vividly demonstrate that this social network only cares about its belong agenda. However, due to the lack of education among average users about potential security consequences of such actions, it still remains one of the most popular choices for social interactions.

Until recently this social network was also a very popular marketing venue for profuse businesses. The sheer size of this network (in October 2012 Facebook reached 1 Billion users) made it a coveted source of targeted leads. Even after the subtraction of 8.7% of bogus accounts (the fact admitted by Facebook), it still provides a potential reach of over 900 Million users.

Of course it would be unreasonable to think that such reach is really possible on Facebook for any product or service. The real size for any market could be estimated only after demographic and Geo filters are applied. Still it could’ve been a very impressive potential reach. However, huge quantity of potential eyeballs only matters to business if they could be converted into leads.

Due to Facebook’s latest changes the conversion for organic social media campaigns is seriously decreased. At the end of August/ beginning of September 2012 Facebook modified its EdgeRank algorithm reducing the real percentage of fans that could be reached through communications via fan page. As a result, fan pages found their reach dropped by up to 40%. Stats indicate that posts never reached 100% of a fan base during last speck in time, but this was still a humongous drop.

Facebook denies that median reach is decreased stating that “analytics providers are only looking at a relatively smaller number of pages, typically less than 1000″. The reality is, nobody cares too much if the median reach remains the similar or not. What companies care about is whether their own reach decreased. And it sure did. Soon after slicing the organic reach Facebook readily offered a solution on how page owners can reach the 100% of a fan base. They simply be in possession to pay up.

How Facebook Creates New Revenue Streams

After the stock price went down more than 50% in September 2012, Facebook urgently launched new revenue-generating programs in September and October) – Offers, FBX (Facebook AdExchange), Gifts, Promoted Posts, and Mobile App ads. The program that so thoughtfully addressed an issue of decreased reach was Promoted Posts. From now on, companies could reach the 100% of a fan base – for a fee. Incidentally this paid program was launched right after organic reach was slashed in half…

Of course, Facebook vehemently denies that the decrease in reach and a consequent launch of Promoted Posts is a blatant attempt to force companies to pay for the full reach. They say that it’s a necessary adjustment to de-clutter users’ newsfeed caused by the fast growth of number of pages liked by users. If so, why not let users decide the updates from which pages they desire to see? Users can always click a “hide” button and hide the feeds from the pages that they don’t want to hear from often. Of course, there is no money in this process for Facebook…

How Facebook Tries to Fix the Shortcomings of the EdgeRank

After receiving a harsh critique from social media about these “innovations”, Facebook implemented a few changes that supposedly would help brands to get higher visibility. First, it created a dedicated feed for brands/ fan pages, and provided new tab “Pages Feed” in the left sidebar of user’ home page profile for this feed. However, the majority of users only use newsfeed, they would barely notice a link to pages feed which is buried among dozens additional links…

Then Facebook introduced an opt-in feature that allows users to receive notifications whenever the Pages they follow post something new on their Timelines. It’s cumbersome and doesn’t really address the issue of decreased reach. Users actually have to go to your page, right click on a “like” button and from the drop down list choose “get notifications”. Theoretically, if a user liked a page this setting should be “On” by default. It’s not.

Facebook also now has “Interests” feature. If a user creates interests lists and add pages to them, s/he will be able to see the updates from those pages after clicking on an “Interests” link from the profile page. But again it’s hardly an equivalent to newsfeed exposure.

Why Popularity of Facebook Pages Is Bound to Decrease

If a business has hundreds of thousands of fans, chances are that the majority of them are now lost for organic reach. Sure, the insignificant number of fans will use “Notifications”, “Interests” and “Pages Feed” features and continue to receive page updates, but the majority of fans won’t jump through so profuse hoops. Business can educate new fans on how to make sure they see all page posts, but all the effort and resources spent on acquiring earlier fans were in vain.

One of the main reasons of Facebook popularity among business users was the ability to combine free and paid traffic methods to achieve better ROI. The key element of successful marketing campaign on Facebook was the development of effective fan pages. Brands then could grow their fan base both organically (by engaging with their fans, providing interesting content, creating contests, coupons, etc) and by creating ads campaigns.

Profuse companies were running Facebook ads to promote their own fan pages. It was also not uncommon to see a TV commercial where businesses provided Facebook URL for their fan page instead of the URL to their belong sites. Businesses were willing to spend considerable resources on acquiring fans. The thought process was that they acquire fans once and then would be able to talk with them for a long time. Fan page in this strategy should’ve served as a tool for frequent communications and increased engagement with prospective customers. This logic worked for a while. It’s obvious that with the latest Facebook changes it won’t labor anymore.

Now businesses be in possession to shell out a pretty penny in order to reach the 100% of the fan base. Mind you, that they already invested considerable resources in acquiring this fan base, so this looks a lot like a double taxation.

It’s an unpleasant turn of events, for sure, but hardly surprising. Companies should’ve known better. After all, it’s not the first time that Facebook deceives its business users. Let’s take a little excursus in the history of Facebook malevolent decisions.

When Facebook introduced the concept of fan pages, it did an extremely lousy job explaining the rules on how to name pages. It was clear that Facebook was fighting name squatting and the brand names were reserved for major brands, but it was unclear that businesses are not allowed to choose general names for their pages. As a result, many businesses chose keyword-related general names for their fan pages (something like “Horse Riding”). Instead of giving a business-specific name (for example, “Horse Riding Advice from Emily Watkins”)

Facebook’s reaction? It didn’t notify the page owners that something was wrong. Facebook simply waited until pages fan base grows to 10,000, and then took these pages away from the business owners by turning them into public pages. Yet again page owners invested time and money in building pages, and on a whim all was lost. Do you begin to see a pattern here?

Here is another example. Facebook made developers use its own markup language to build fan pages (FBML). After Facebook decided to switch to apps, and all the pages built with FBML became obsolete. Code standardization is a fine move, but it doesn’t change the fact that all the effort that page owners put in their pages turned out to be useless.

Bottom line: Facebook marketing is still important for market research and is useful in its paid portion (especially mobile advertising), but companies should seriously reconsider the reliability and importance of fan pages. —————————— Related Articles: Facebook is Driving away Brands Facebook: 8.7 percent are fake users The End of the Facebook Like Bubble How Facebook Can Steal Your Pages

Tagged as: Business Analysis, Business Presence, Business Users, edgerank, facebook, facebook fan page, facebook policies, Fan Page, Fan Pages, Final Decision, Marketing Budget, Marketing Campaigns, Marketing Channel, Marketing Department, Marketing Strategy, Media Campaigns, Media Marketing, organic facebook traffic, Organic Growth, page reach, Roi Return On Investment, Search Algorithm, Small Business Owner, Social Marketing, Stock Traders, Stock Trading, Term Business

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