How Does Mailchimp Work? A Tutorial For Beginners
This article is all about how to use Mailchimp and we are presuming that you know what Mailchimp is. If not then allow us to give you a brief explanation. Mailchimp is a marketing automation platform and it is used by businesses worldwide to send email marketing campaigns. So if you are a new user then this is going to be a perfect getting started tutorial for you. This will teach you the basics and you will know your way around Mailchimp as well. At the end of this, you’ll know how does Mailchimp work.
Step 1: Create an Account
Creating an account on Mailchimp is pretty simple, you don’t need a credit card and whatnot. Just use an email address to sign up. The good thing is that Mailchimp offers a free plan which is more than enough to test out the features.
During setup, you will get various options that will connect your other business applications to Mailchimp. For example, you can connect your eCommerce store to Mailchimp so that you can have centralized applications.
Step 2: Set up Audience
In Mailchimp, audience refers to a set of contacts to whom you are going to send email campaigns. Think of it as an email list that comprises the subscribers to whom you want to send the emails. Although Mailchimp is designed in such a way that it will only require one audience, you can create multiple audiences.
While creating an audience, you need to fill in the following information.
Audience name: Name of the audience list
Default From email address: The email address from which the emails are going to be sent.
Default From Name: This is the sender’s name mentioned on the email and is visible to recipients.
Enable double opt-in: After enabling this option, the recipients will need to subscribe/opt in for getting emails.
Enable GDPR Fields: There are plenty of GDPR fields that you can insert like a checkbox to collect the consent of the contacts, and a description explaining how you will use the collected contact’s information, legal texts like cookie statements, etc.
Notifications emails: Here enter the email address on which you would like to receive the subscribe and unsubscribe notifications. You can either get them as they happen or get a summary email of the entire campaign.
I assume you are not getting overwhelmed by this how does Mailchimp work tutorial? Now we are going to head to the last section.
Step 3: Create a Campaign
Created an account and finished setting up your audience, now it’s time to run your first Mailchimp campaign. A campaign is nothing but a way to send messages. For example, ads are also a type of campaign. In Mailchimp, we are going to show you how to create a simple campaign.
Click on the create icon to create a new campaign.
Then choose the type of campaign. Here we are choosing email.
After that click on regular.
Then select begin.
Now you will be redirected to the builder where you can set up and design your email.
Next, you’ll need to add recipients, from email address and name, subject line, and email body content design.
Finally after getting all these things right, now you can
There are other advanced options like adding merge fields for personalization or skipping some contacts based on preset criteria.
What’s Next?
Now you have learned how does Mailchimp work, at least you know basics like creating audiences and campaigns. Mailchimp’s capabilities are not limited to this only, there are automation or drip campaigns, landing pages for lead generation, integration with social media applications, etc.
