WooCommerce vs Magento : Which is best for E-commerce Website ?
WooCommerce and Magento are the most popular platforms for your e-commerce website. WooCommerce and Magento have their strengths and suitability for different needs. A lot of advantages are raising these two platforms above their competitors. WooCommerce and Magento both are most widely used open source e-commerce platforms. They are highly powerful, flexible and agile combined with numerous features. A right backend is important when setting up an online shop. An increasing number of businesses move into the online retail space to reach a wider audience and maximise their profits. They have their own strong communities. If you are planning to set up an E-commerce website and want to start a business online then it’s very important to decide on which E-commerce platform-WooCommerce or Magento. Identifying their strengths and weaknesses will help you determine which platform is the right choice for your business.
WooCommerce:
WooCommerce is a powerful plugin for the WordPress platform. For an e-commerce solution, it offers all the features, by retaining the ease-of-use of its parent platform. WooCommerce can be a good thing for those who just started at it is simpler. Through the available widgets, you can rate products and features of sale items. WooCommerce is a WordPress plugin itself so it can work with an array of other WordPress plugins. As you can only filter by one attribute the navigation is not that much sophisticated as Magento.WordPress site into a fully functioning store. WooCommerce is an open source WordPress plugin-toolkit which turns your WordPress site into a fully functional eCommerce store with everything you need to run an online business. It is a completely free platform.
WooCommerce is a WordPress plugin which can be easily installed in any content management system (CMS) to make it serve the purpose. It is designed to be easy to use.WooCommerce is a well-developed plugin that’s excellent for small and medium-sized enterprises. WooCommerce has a number and variety of plugins and extensions to enhance the appearance and functionality of its sites.Around  20% of the top 100,000 websites in the world are built on WordPress.It requires you to find your own web host, WordPress ahs easy installation. WooCommerce is the best option for you. WooCommerce offers extensions through the WordPress plugins. These WordPress plugins are a lot easier to manage and some are even free. WooCommerce has highly customizable thousands of themes and plugins.
WooCommerce Offers a number of key features some of them are:
1. It Supports a number of products.
2. Based on the WordPress plugin format, it comes with a robust extension system.
3. You can pick any payment processors.
4. It offers dozens of premium and free themes.
WooCommerce is good for that user that does not have any experience in e-commerce. WooCommerce has almost all of the functionality to open an online store. WooCommerce may be easier to use than Magento.
Magento:
Magento is an open source project. It is a content management system designed specifically for eCommerce. Magento is a platform with complete online shopping solution with  lots of customisation and functionality. It can work with different currencies, payment options, and multiple languages. It helps you to run multiple storefronts through one dashboard. Magento is more popular with large eCommerce retailers. One needs to be an expert to work on Magento. Magento provides certain features like adding discount codes, comparing products as well as using advanced filters to narrow searches. Magento is a bit more difficult to use than WooCommerce. It is required to hire a team of developers to assist in creating the perfect store for you using Magento.It has a wide range of basic features. It is more powerful than WooCommerce. In Magento, there are thousands of free and premium themes to choose from. You can simply download and import into your own site. Magento is open source that means it is free to download and customize.
Magento is extremely SEO friendly. It is highly customizable with a lot of themes and plugins. As Magento is an open source platform, the huge benefit of this open source platform is its flexibility. Magento along with its numerous features being highly complex. It requires much larger disk space and it is heavy on server load. It is ensured by the Magento community that the platform remains up-to-date, fast, reliable, secure and free from bugs. To offer your customers a superior shopping experience there is a need of adding extensions to Magento. Magento comes with tutorial videos and documentation. Magento enables users to cross-sell their products and even offer discount codes. Magento has a huge array of features and functions.It has powerful features like cross-selling, up-selling, comparisons and discounts.
Magento is perfect for large eCommerce websites. Magento is a highly scalable platform.Magento is not the best option for those who have only basic or limited knowledge of this platform. For small or medium-sized businesses, Magento CE (Community Edition) Â is the best option which is free for download and use. For large businesses, Magento EE or the Enterprise Edition is the best option. The price depends on the size of your business.
Some of the key features of Magento are:
1. Magento supports a number of products
2. Magento has its own layout system.
3. To connect with any third-party solution it includes efficient APIs.
4. This platform has intuitive admin interfaces and product creation tools.
Magento is popular with larger businesses or agencies who manage e-commerce sites on behalf of clients. It is perfect for those who have an existing successful online store as Magento is scalable. Magento has a few more basic features. The extensions are brilliant as once installed by a developer.
After having a good overview of these two platforms for your e-commerce store you can decide which one to choose for your online store. You can choose between Magento and WooCommerce depending on the size and complexity of your store.
