#magazine development

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Those long Monday morning classes stuck in a windowless, pale snot yellow, uninspiring classroom, with terrible lighting - left me migraine ridden and antsy. I feel like classroom 8 is counter-productive to much of our creative drive.

This week we worked more on our masthead, marked off our team contract, put up the layout on the wall to get a good visual map of where we were headed, we finalized all of our content/ideas for content. What was perhaps the most fruitful of the things accomplished this week was that we got a guest lecture from Tim Dalton about writing and interviewing. I personally didn’t feel like I needed to be spoken to about writing (having a lot of prior experience both as a writer, studying it in previous uni courses, and doing a load of academic writing) but his lecture was good as a refresher and to give me the inspiration to get started on my articles this week. 

My to do list is kind of up in the air at the moment, things have been crossed off, rearranged, or all together scrapped. I kind of expected that to happen, but it doesn’t make things very tidy. We’re definitely feeling the stress, what with 4 weeks left until we’re due to send things off to print. I’m trying to stay positive, break things down into manageable, bite sized tasks, but it is difficult to take things one step at a time and not get overwhelmed by the magnitude of the task at hand. Some interviews, brewery visits and such are being organised so I can take photos at those for content as the opportunities arise, although I can’t help but wish we had more time for this project. 

Before the week is out I need to: - put out a call on the SAE Melbourne crew facebook to see if we can find a film student interested in filming/editing the short videos of cocktail making next Tuesday for our PDF - create a publicity kit/press release to be sent out to potential sponsors/interviewees/places we want to sell the magazines/etc - write my editorial (or at least the first draft/plan for it) - create my sketches, watercolours, etc for feature article/events page and Alex’s tax editorial. - do some research on cocktail/product photography - maybe I should shoot some alcohol we have at home to begin with...as practice

We had a three hour long meeting today at Little Man Cafe in Seddon. Kudos to them for being so welcoming for the whole time we were there XD

We did however get a lot done. Sorted out most (if not all) of the items we were behind on in our gantt chart/to do list and got a much better idea on our brand identity and content. There are only a handful of items left to cross off and those are things we’re gonna work on over the weekend individually and then come together and discuss in our team meeting on Monday. Mostly content clarifying things.

We’re hoping to create a seasonal magazine that is playful but still informative with at least 60% Australian related content in each issue. We want to create something that would stand out next to the other magazines in a ‘food and wine’ section, and that would appeal to our target market of 20 - 35 year olds. We are also looking at creating most (if not all) of the content ourselves. We have a few ambitious ideas regarding our interactive PDF and maybe a website but that will definitely depend heavily on time. The minutes for the meeting will be on the Google Drive so we can refer back to what we’ve talked about and so that we can keep each other accountable for the things we said we would do for the project.

Went for a visit to Impact Digital this week to learn all about the printing process.

It was very overwhelming, but a surprisingly modest company. I mean the machines are huge and the amount of work they turn out is extremely impressive but they only have a staff of about 25 people or so (said the guide). Not to mention that they work really long days too.

I can’t say that I knew too much about printing, apart from how to work the printing services at Officeworks lol...but after this excursion I certainly found my interest piqued. The finished products that we were being shown were absolutely gorgeous. Let alone the choices for finishes, paper stock and which of their two types of printers we should use. I feel like, even though I know very little, they would have no trouble helping me achieve any type of finished product that I was looking to create.   I don’t want to go into too much detail as they made us all sign in on a confidentiality agreement when we arrived, hence also the lack of photos too. But I am very excited to see the finished magazine already and we’ve barely even begun!

Aside from this tomorrow our group has organized to have a face to face meeting to try and get back on track with our gantt schedule, we have fallen behind on a couple of important basic tasks that need to be completed before we can move forward with the rest of the project. Namely, setting team rules/work flow, getting a proper brand identity and design document set up, and deciding on what content to put into the magazine. This is due to all the missed classes/holidays/sick days...it is a rather difficult task given that there are only three of us working on this magazine so we need to take on many more individual team roles than we would have if the group was a bigger one. But I have no doubt that we will be able to work out any snags and be able to pull this off, it’ll just take a little elbow grease lol.

This week we were due to pitch our magazine ideas. However due to a public holiday and then our lecturer being away sick we didn’t have class.

We ended up pitching on Monday’s class in week 3 instead. Here is a rough copy of my pitch for my concept for our magazine.