#mafiathon 3

Kai Cenat became the FIRST person ever to hit a million Twitch subs — 27 days, Snoop Dogg literally gifting 50,000 subs in one go (that's like a quarter million dollars just to push him over the line). And then? He got on a plane to Europe, posted that he'd lost touch with reality from streaming nonstop, the relationship ended days later, and he just… vanished for nine months. Fans had already renamed the whole thing "the begathon" because he had to keep begging for subs to move the clock. Winning broke him.

W PHOTO CHAT!

Alicia Keys & son dance on Kai Cenat’s Mafiathon 3 stream In a standout moment in streaming history, Alicia Keys and her son, Egypt, made a surprise appearance on Kai Cenat’s Mafiathon 3. The Twitch subathon event itself has become a cultural phenomenon—drawing millions of viewers and high-profile guests like Mariah Carey, LeBron James, and more. As the stream continues to crush records, Keys’s…