#loomly

One of the most challenging aspects of the social media manager's work is coming up with new social media post ideas.

You seem to spend a lot of time staring at a blank spreadsheet, wishing you had some ideas for what to share this month.

We all know how crucial it is to have a social media presence these days. As you can see, we live in the "Internet Age," in which everything is going digital and social media is king. We all desired a large number of social media followers for our brand. We could have a robust social media presence.

However, in order to accomplish so, we must manage a number of tasks that appear to be tough to complete manually. We must take advantage of our following by providing genuine posts and pictures. However, the question remains as to how we may accomplish this without exerting excessive effort. Managing social media content is undeniably complex, and it isn't for everyone. But wait, there's a solution for this problem called Loomly. Here in this article, we will discuss Loomly review and discover how this social media calendar might help you grow your business.

Without wasting much time let us straight get into this article.

What Is Loomly?

Loomly is a simple social media calendar application that assists people and teams in developing and writing more engaging content for Facebook, Twitter, Instagram, Pinterest, Google Plus, and LinkedIn. Loomly has an easy-to-use UI and cutting-edge capabilities that will help you take your social media marketing to the next level. You can also track competitor’s actions, strategies, plans, with Brand24. With Loomly, you can effortlessly and effectively manage all forms of the social media material. Loomly maybe your Social Media Manager's best friend because it can help with post ideas, optimization, reviews, automated scheduling, analytics, approval workflows, and so much more. It is also known as Content Curation Tool.

Loomly has the following features:

Post Ideas:

Get additional ideas and never run out of inspiration.

Content Library:

Organize and manage all of your social media content in one convenient location.

Advanced Analytics:

With this analytics function, you can quickly measure and build your success.

Automated Publishing:

Be more flexible and post whenever you want with this feature, which allows you to schedule your posts for automated publication.

Approval Workflow:

You'll be able to ensure that everyone on your team is on board with these features.

Post Mockups:

You may also see what you're actually publishing on your social media accounts in this section.

Pricing Plans:

It is necessary to have a thorough understanding of the pricing plans before selecting any instrument. As a result, Loomly has devised four price schemes, which are detailed below:

For up to 10 social profiles and two users, the base fee is $25 per month.

Standard:

$57 a month for up to 20 social accounts and six users.

Advanced:

$199 per month for up to 35 social profiles and 16 accounts

Premium:

$249 per month for up to 50 social profiles and 26 accounts

What makes Loomly unique?

The platform's DNA platform, designed by genuine social network professionals wanting to better their own method of managing the editorial calendar, is praised by most users for its ease of use, relevancy of features, and quality of Loomly support (read: getting rid of spreadsheets).

Advantages:

The cost

Characteristics

Continuous improvement

Segregation is simple

Posting across accounts reporting

Simple to use

Informing

Negative aspects:

I can't think of any right now.

How This Social Media Calendar Might Help You Grow Your Business.

The valuable social media calendar. And the unusual features considered in every Loomly review. To get started, go to Loomly's Dashboard and click on the 'Add new Calendar' button. After that, you will directed to submit a logo, name the calendar, select an industry, and select a timezone. It is where things get a little troublesome, but here's how to get the most of Loomly. Remember that this is your publishing timezone when setting the timezone. As a result, make it a point to include your audience's time zone. You can specify unique time zones for numerous calendars if you have a broad collection of audiences scattered across different time zones.

In terms of your Loomly account's timezone, it might be the timezone of the person who published the article. So, if it's you, put your timezone in there, or you could put the timezone of your remote digital marketing manager in there as well. Even if the observer and you are in different time zones, this function allows you to keep track of your social media profiles. As a result, you might be in Bali and schedule posts for your Berlin-based followers without having to worry about time zones.

Also watch: Loomly Review | Best Social Media Management Tool? | Loomly Tutorial

Time To Wrap It Up;

I hope this article has helped you, as we have highlighted some of the lesser-known features of this fantastic social media calendar in this Loomly review. However, due to its cost, we must agree that this technology is best suited for small firms and solopreneurs. It may prove to be rather costly for digital marketers and social media marketers.

Building a Social media presence is a crucial part of your initial marketing phase. As the times have changed and it is a digital era in which everything is going digital and social media is the ultimate king. We all needed a large number of social media followers for our brand so that we could have an enormous social media presence.

However, managing everything at one go can be a daunting task and also not everyone’s cup of tea. There are numerous tools that assist us in making our life easier. Loomly is one of those versatile Social Media Calendar tools that help throughout in creating better content faster than ever before.

Hence, In this post, we will attempt to provide you with a straightforward and comprehensive Loomly review that will assist you in fully understanding this Content Curation Tool. We have discussed everything from the functionality to the pricing to the benefits and drawbacks.

What Is Loomly?

Loomly is a brand success platform that assists marketing teams in managing all aspects of their social media communication. It is an excellent choice for brands, agencies, and freelancers looking to automate their social media procedures. A single dashboard can be used to handle content curation, processes, user interaction, metric measurement, and a number of other social media tasks. Loomly may also be used to respond to social media conversations and measure the impact of those interactions.

Features Of Loomly

1- Effective Calendar Management:

It presents its users with an overview of upcoming social media posts. It cuts out the extra pressure of managing multiple spreadsheets of different social media accounts. Loomly makes it easier for you as it brings everything in one place in its dashboard.

2- Creates Attractive Posts

People love to see contents that are attractive and eye-catching. Loomly guides you with each step towards a creative and outstanding post.

It offers you post ideas, post and ad preview, subject and labels, and optimization tips. Increase the organic ROI of your content by using Loomly's live publication analysis and creating social media posts that follow the revised guidelines.

3- Schedule Seamlessly

Loomly allows its users to schedule their posts ahead of time, just schedule it and leave it. The rest of the work is supposed to be done by Loomly. It automates publishing for Facebook, Twitter, Instagram, Pinterest, Facebook Ads & Instagram Ads, LinkedIn, and Google. It also allows its users to set reminders for manual publishing.

4- Calculate Your Success:

The analytics features of Loomly allow you to track your progress or output after you have published. It gives you a good picture of the content that your target audiences enjoy. It assists its users in determining which posts need additional attention and so on.

5- Discuss With Client Before POsting:

Before you can publish your content, you must first get your client's permission. This is something Loomly can help you with: You can add any social media post for your client to check, and the client can display the entire approval history using this tool.

Pros And Cons

So, there are many benefits of using Loomly, but along with the perks, various stumbling blocks arise often. Therefore, further in this Loomly review, let us look at the pros and cons.

Pros:

Several social media platforms.

Present and upcoming articles are shown in a visual calendar.

Multi-team libraries are used to keep all assets in sync with details

Quick segregation and reporting of posts across accounts.

Presents ideas section that lists different ideas for posts

Store groups of hashtags you use frequently and show you the reach of each hashtag.

Cons:

Requires Buffer integration or mobile app for publishing to Instagram

Pricing:

Before choosing any tool, it is mandatory to have detailed knowledge of the pricing plans. Therefore, Loomly comes up with four pricing plans that are discussed below:

Base price: $25 a month for up to ten social accounts and two users.

Standard: $57 a month for up to 6 users and 20 social profiles.

Advanced: $199 a month for up to 16 accounts and 35 social profiles.

Premium: $249 a month for up to 26 accounts and 50 social profiles.

Also watch: Loomly Review | Best Social Media Management Tool? | Loomly Tutorial

Final Words:

Loomly Review Schedule Your Social Media Posts

We’re going to learn about lumely lumely is a social media management tool and we’re going to go in and set it up and actually see what it does. If you’re starting your business and you’re feeling overwhelmed from posting all over the place and just trying to find the time to do it by the end of the day, that sometimes seems like all that you’ve gotten done is that you’ve post posted right now.

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Loomly is a powerful cloud-based social media management tool that offers end-to-end social media management solutions. It facilitates content curation, workflow management, interaction with audiences, calculation of metrics and several other social media activities from a single dashboard.

So, it acts as a central dashboard that allows you to manage both your social media posts and social media ads. This social media solution is best suited for small businesses, social media influencers, and digital marketers. Let us now delve into some of Loomly’s features and how this social media calendar can take your business to the next level.

Loomly is a Content Curation Tool

Social media journey begins with content and unless you create social media posts that grab the reader’s attention, your campaigns may not prove to be as successful. Although initially, this may seem convenient, as time passes by, you start running out of ideas. During such times, you can count on Loomly, which acts as a powerful content curation tool.

By providing a glimpse into relevant trending topics, Loomly helps you with fresh ideas that are working well for your competitors. So, based on your niche, you get to pull out relevant ideas for your social media posts and ads.

If that would be all that Loomly did, then we’d call it an idea generator but that wouldn’t be fair. Loomly is indeed a content curation tool that also provides tips on optimizing your social media campaigns. So, as you create posts and ads, you get all the guidance that you need with regards to subject, label and more. Also, you can preview your social media post or ad, just to be sure of the end result.

Loomly’s social media calendar

No Loomly review can be complete without a mention of its highly functional social media calendar and its unique features. To get started with it, you must log on to Loomly’s Dashboard and click on ‘Add new Calendar’. After that, you would be directed to upload a logo, set the calendar name, industry and timezone.

This is where it gets tricky and here’s how you can get the most out of Loomly. While setting the timezone, remember that this is your publishing timezone. So, make it a point to add the timezone of your audiences. If you have a diverse set of audiences spread across various time zones, then you can set individual time zones for multiple calendars, it’s that simple.

As far as your Loomly account’s timezone is concerned, that could be the timezone of the one publishing the post. So, if it is you, then add yours or you could also add the timezone of your remote digital marketing manager. This feature helps keep track of all your social media accounts even if your audiences and you are located in different timezones. So, you could be in Bali and schedule posts for your audiences in Berlin, Germany, without worrying about timezones.

You can then choose to schedule posts through Loomly or Buffer, but since you are using Loomly, we recommend that you stick to it. Finally, connect your social media accounts to the calendar and start posting.

Also Read : TunnelBear Review 2020: Everything You Need To Know!

Managing Authors and Approvals

Loomly is a handy social media tool that lets you collaborate with a team of any size. Also, you can keep a tab on your social media accounts by limiting access. Loomly makes this possible by allowing you to grant calendar-wise access to your team members or your clients.

Every person that you provide access to is a ‘Collaborator’, whether it is a team member or a client. You can then share as many calendars with that collaborator, as you wish to. To invite a collaborator, open a particular calendar, click on ‘Collaborator’ on the top right-hand corner and choose ‘invite collaborator’ from the dropdown menu.

Alternately, you could invite collaborators from the ‘Collaborators’ section. Navigate there, choose a role for that collaborator, and grant access to specific calendars. You could assign roles such as Editor, Client, Collaborator, and Viewer. For WordPress users, this is a familiar feature that is used to manage posts and pages of a website.

However, Loomly goes a step further and allows you to create custom roles, so if you run a digital marketing firm and have a Partner, you can provide more access through this feature. Likewise, if you have a prospective client who wishes to take a look at your previous work, you can again grant limited access through necessary customization.

Managing Workflows

The most exciting thing about Loomly is that you can plan your workflow according to your business needs. So, depending on the type of business that you run, you can customize it. For example, if you are a small business that hires people to write social media posts, then you can add them as collaborators. Moreover, you can restrict their individual permissions, by allowing them to post content in the draft mode.

Likewise, if you are a Digital Marketer, you can collaborate with authors on one side and clients on the other. As Loomly allows you to share calendar-wise permissions, you can be sure of limited access to all your collaborators. Once you have done that, then the next step is to choose a workflow option depending on the size of your organization.

Larger teams can choose the ‘Original Workflow’ option, and teams with less than 5 members can choose the ‘Lite Workflow’ option. If you work all by yourself and are authorized to directly publish the social media posts and ads, then choose the ‘Zero Workflow’ option.

Finally, when your team is through with the assigned tasks, you can easily skim through minute details of every calendar. The list view allows you to see details such as subject, date, platforms, and more in rows and column format, similar to that of spreadsheets. This makes it a whole lot easier for you to keep track of your social media posts and ads.

Also Read : Brand24 Review 2020: The Best Social Media Monitoring Tool For You

Communicate effectively with your audiences

Loomly’s social media calendar is a complete social media solution, and we say this for a reason. Unlike other social media posters, this tool does not merely allow you to schedule your social media posts. Instead, you can also use it to communicate effectively with your audiences, which is important for any business to grow. So, you can track your reader’s reactions and respond to them accordingly. Also, if some of your readers are posting nasty comments, then you can easily delete or hide those comments.

To activate interactions through Loomly, simply navigate to a social media calendar and then select ‘Interactions’ on the navigation bar inside the social media calendar. That’s it! Now you can quickly interact with your audience and make them feel valued. Plus, you can do all of this for free because there’s no extra cost charged by Loomly for this extremely powerful feature.

Calculate Metrics

Whether you run an online business or a digital marketing firm — you need to keep track of how your social media posts are performing. Often, doing this requires you to make use of trackers, which can turn out to be quite complicated. So, Loomly eliminates the need for you to use trackers, at least for the social media platforms that it supports.

You can start tracking the performance of your posts by simply opening the calendar and choosing ‘Post Analytics’ in the toolbar.  So, you can track all your Facebook comments, Tweets, likes on your Pins, Google+ comments and shares, Insta likes and comments, and also LinkedIn likes and comments through your social media calendar. This allows you to know which posts are doing well and which ones need more of your time and attention.

Pricing

Loomly offers 5 plans that you can choose from, which depends on the size and volume of your social media activities.

Plans offered by Loomly

Base Plan

Standard Plan

Advanced Plan

Premium Plan

Enterprise Plan

For small companies, the Base Plan by Loomly, which is priced at $25 per month should suffice.

This plan allows the subscriber to:

Connect a max of 10 social media accounts

Permits access to 2 users

Restricts Max Ad Budget to under $500

If you run a whole bunch of affiliate websites or are a professional Digital Marketer, then the Base Plan may not suffice. So, what you need is a more advanced plan such as the Standard Plan which is priced at $57 per month.

The Standard plan allows the subscriber to:

Connect up to 20 social media accounts

Permits access to 6 users

Ad Budget must be under $1000

Access to advanced analytics

Download content in PDF or CSV formats

The third plan is the Advanced Plan, which is priced at $119 per month and allows you to connect up to 35 social media accounts and permits up to 16 users.

In addition to that, you can:

Access all the features available under the Standard Plan

Set custom roles for Collaborators

Maximum Ad Budget limit is $2000

Slack Integration

However, you cannot custom brand the Exports or add your logo under the Base, Standard, and Advanced Plans. To do that, you need to choose the Premium or Enterprise plans to manage your social media accounts.

Loomly understands that you would want tools that allow you to establish yourself as a brand, especially if you are a mid-sized digital marketing or social media marketing firm. However, that is only available under the Premium Plan, which is priced at $249 per month or the Enterprise Plan.

Premium Plan includes:

Allows up to 26 users

Lets you connect up to 50 social media accounts

Limits Ad Budget to $5000

Includes all the features of the Advanced Plans

Allows custom branding

To get a quote for the Enterprise Plan, you would have to send in your exact requirements to Loomly’s Sales Team. This is a customizable plan for larger set-ups with a unique set of requirements.

Conclusion

In this Loomly review, we have highlighted some of the lesser-known features of this amazing social media calendar. However, we must admit that this tool is ideal for smaller businesses and Solopreneurs due to its pricing. Coming to digital marketers and social media marketers, it may turn out to be quite expensive.

That’s mainly due to the fact that most digital marketers need to manage at least 5 social media accounts per client. So, if a digital marketer has ten clients then his options would be limited to the Premium Plan or the Enterprise Plan, which are expensive. However, if you run a small business and have around 5 social media accounts that you wish to manage all by yourself, then Loomly is perfect for your needs.

Originally Published On: SaasTrac