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Longchamp hosted an exclusive cocktail reception to celebrate the opening of “La Maison Omotesando,” its first flagship store in Japan. The opening party began with a ribbon-cutting ceremony by Sophie Delafontaine, Jean Cassegrain, Olivier Cassegrain and leading French actress Audrey Tautou, a close family friend. The event reached a climax with a collaboration between French DJ Inès Mélia and Japanese DJ Mademoiselle Yulia, and a dance performance by Japanese dancers Yohei Suzuki and Mika Ikeda. Guests enjoyed these exclusive moments in a luxury, one-night-only atmosphere.

Along the floating staircase, the boutique’s rooms are traversed against the backdrop of John Aslanidis’ visual melody in Sonic Network No. 18. Longchamp approached artist John Aslanidis with the opportunity to fulfill his vision for the brand’s new boutique. 

Through an intersection of art, music and mathematics, the artist heeded this request, and created a tailor-made, in-situ commission for La Maison Omotesando. His multi-disciplinary approach parallels the brand’s values of innovation and creative expression as these meticulously laid out vivid vibrations resonate throughout the space.

Today, Longchamp prevails as a marker of style and contemporary Parisian luxury fashions maintaining its close kinship with Japan. 35 meters tall, across 7 floors, 500 square meters floor space, Longchamp’s Flagship, La Maison Omotesando, is the brand’s largest boutique in Asia.