Preserving Space History - Crowdfunding the Lunar Orbiter Image Recovery Project
The inspiration was that I had been working with some of the lower quality film versions of the Lunar Orbiter images (located here) during the 1980's and found out that the original data had never been directly digitized from the ground station tapes. In 2007 by accident I read a blog where the archivist from Lunar Orbiter was giving away the last remaining tape drives that could read the data. I used to run a television studio in Los Angeles so I knew something about the hardware and so we got in touch with her and she gave us the drives. I have a lot of NASA contacts and since we were looking at going back to the Moon and NASA was building a new spacecraft to map Mars, the stars kinda aligned in our favor to undertake the project.
Beyond that I am a historian of technology. Just think how much better off we might be today if the Library at Alexandria, which had over 200,000 scrolls from all over the world, had been saved from burning. What if we had the design plans for the Great Pyramid, the engineering drawings for Roman buildings, and the brilliant work of Greek mechanical engineers? In our own era, 50% of all movies made before 1950 have been lost, and there was a lot of data that the American taxpayers paid billions of dollars for from the Apollo era, including our lunar orbiter images, that were in danger of being lost. Those who do not know their history are doomed to repeat its mistakes and by keeping this original science alive, we are making our contribution for our future.
In some ways gratifying and in some ways maddening. We have had amazing publicity and support in the media and from people all over the world for our project as our data is provided free to the world and provided to NASA for archiving. We have been on the front page of the LA times, our images have been shown to president Obama, been provided in the inaugural swag bags, and we have talked to people all over the world about our project. You would think that we would easily be able to reach our goal as all it would take is 7,500 people putting up $10 dollars. However we are almost two weeks into the project and we are no where near our goal. It turns out that there is a gap between people's interest and enthusiasm for a project and taking that next step to going to RocketHub and putting in the credit card number! It takes a lot of personal effort in calling people, asking them to actually donate and then leading them by the hand to the site.
Crowdfunding does not just magically happen, it takes hard work and persistence to make it successful.
In reading your tips on how to make a project successful it seems that we are following pretty much the path that your own experience shows to be the case for raising funds this way.
There is no magic formula for making money appear through donations. The formula is pretty much the same as for any business raising funds. Offer something for the donation that gives a tangible connection. Work hard, call your friends, neighbors, and anyone else that you can think of. Putting out a press release or even favorable publicity is not enough on its own. During the course of your fundraising, especially if the number is in the tens of thousands, you have to work every day to get people to go to the site and actually put in that credit card number.
- Dennis Wingo, Founder of the Lunar Orbiter Image Recovery Project (LOIRP)