#70mm

In the 70mm IMAX projection booth with “Interstellar” – CBS News Watch CBS News Director Christopher Nolan’s futuristic sci-fi spectacle is receiving a rare theatrical release on old-school, large-format film stock. CBSNews.com’s David Morgan enters the projection booth where the new IMAX movie is being screened in 70mm. Source link

لن يمنع أي شيء آمبر كوناغان، محررة التكنولوجيا البالغة من العمر 29 عامًا والتي تعيش في صحراء كاليفورنيا، من مشاهدة فيلم “The Odyssey” لكريستوفر نولان في يوم الافتتاح. اشترت كوناغان تذكرتها منذ أكثر من عام وكانت تستعد لرحلة مدتها ثلاث ساعات إلى أقرب مسرح لعرض الفيلم في Imax 70mm. يقول كوناغان: “حملت إحدى صديقاتي العام الماضي، فقالت: حسنًا، لقد حان الوقت لإنجاب طفلك الثاني”. “قلت لنفسي: لا، يجب أن…

but this time in 70mm IMAX

「水」

今回の展示会に撮りためた写真です。

Check out this ad from 1984 for ''Greystoke''. Cineplex proudly trumpets an “EXCLUSIVE DOWNTOWN ENGAGEMENT” — at the Eaton Centre. 🎬 Yeah. The mall multiplex. Because nothing screams “exclusive” like standing next to a Cinnabon display case. 🥨

“EXCLUSIVE DOWNTOWN ENGAGEMENT.” Are you kidding me? 🤨

Back in the day, that phrase meant something. It meant the Imperial — a giant single-screen palace where you put on a jacket by accident just walking in. The Godfather playing for six months. One screen. One movie. You committed like a marriage. 💒

And now in 1984 Cineplex is like:

“EXCLUSIVE downtown engagement! Eaton Centre!” 😄

Oh yeah — the mall food-court multiplex. 🍔🍟 Nothing says gilded-movie-palace prestige like bourbon chicken fumes drifting through the lobby while you wait behind a guy clutching an Orange Julius. 🥤

They took four middle-of-the-mall shoe-box theatres, smashed them into one Franken-auditorium with a balcony the size of a dentist’s waiting room, slapped “70MM” on the poster and went:

“LOOK! THE PALACE IS BACK, BABY!” 🎉

No it isn’t — it’s a drywall illusion with Dolby stickers. 🧱🎧

That phrase “EXCLUSIVE downtown engagement” used to mean:

Huge screen ✔ Massive auditorium ✔ Ceremonial architecture ✔ Reserved-seat gravitas ✔ One venue, one film, weeks of commitment ✔

Now it just means:

“It’s south of Bloor and upstairs from The Gap.” 🛍️😐

That’s the whole definition.

They stole palace-era vocabulary to sell you a mall box engineered to rotate people faster than a Cinnabon tray. 🍩🔄 That’s like calling a bus shelter a “boutique transportation lounge.”

“Ooooo fancy!” ✨

No — it’s still a bench with urine on it, man. 🚏😬

And here’s the part that really kills me:

They knew what that phrase used to mean. They didn’t invent it — they inherited it from the Imperial’s glory days — and still kept using it after gutting everything that made the phrase true.

That’s not advertising. That’s forgery. 🖋️

They didn’t bring palace presentation downtown — they just dragged “downtown” language into the mall.

So:

“EXCLUSIVE Downtown Engagement at Eaton Centre” translates to:

“Same movie. Smaller screen. Louder popcorn.” 🍿🔊

Prestige by proximity, folks.