#logos swapped

For any brand, the country of origin plays a vital role in setting up its brand equity around the world. For example, in electronics, Japanese brands are the most preferred due to the advanced state of technology in the South-Asian Island. Likewise, French wines are considered the best because of their country of origin. Similarly UK brands are also backed by their rich cultural heritage of the country they belong to.

But what would happen if logos of famous UK brands are switched between their foreign rivals? How would that affect their status as a loyal and faithful UK brand? For instance, let’s say if British Broadcasting Corporation (BBC) swapped its logo with its rival American news channel CNN, would it influence their ratings? How would their loyal customers in UK react?

In order to check the outcomes of logo swapping of UK brands, I have taken 10 famous UK brand and switched their logo design with US Brand Logos (however, few of the logos belong to rival counterparts from other countries). Let us see how the viewers react to this change:

  1. American Airlines and British Airways Logo Swapping

  2. Bank Of America and Barclays Logo Swapping