#logo stuff

Working at this logo was... strange. I have stopped the challenge a month ago, so I`m not practicing everyday like before. Result: I`ve spent way more time on this that I`ve should, and I`m not 100% satisfied with it, but well, finished not perfect isn`t it? I have more stuff to study and more logos to create, this is just another one. It`s a pointy logo because of the radical sport that ski is, and it`s viable both upside and upside down, to remind the format of both a stalactite and an icy mountain. And that`s it! Have some sketches of the initial ideas together with experimentations on Illustrator, followed by the results and mockups.

Day off? Don’t think so

Today’s prompt was a Single letter logo... And it was such a good challenge. I’m used to create symbols for logo design, so thinking about a single letter was super hard. In the end I created this logo for the company ‘Magenta’. Basically I focused on the idea of magenta in CMYK since it’s an editorial company, so I used cyan and yellow on the logo as well, and black in some backgrounds (CMYK = Cyan I Magenta I Yellow I Black).

GraphicBurguer.

I’ve included my sketchbook pages here to show how messy the process was. Everything I tried ended up looking a lot like an octopus or wasn’t dynamic at all, a hot air balloon has a lot of elements: the basket, the balloon, the ropes, so it was really hard to think about a minimalist logo. Thinking about grids saved me this time, and I ended up with a solution I’m pretty happy with. (Yes, I really love putting stickers on my sketchbook. They’re funny and help me relax and enjoy the moment)

logo stuff 002