#logo refresh

In today’s fast-moving branding landscape, staying visually relevant is no longer optional. Your logo is often the first interaction people have with your brand, and over time, even strong logos can begin to feel dated, inconsistent, or misaligned with where a company is headed. When that happens, many brands face the same question: Do we need a logo refresh, or is it time for a full…

Bye bye “corporation”, hello new logo and rebrand for NYC’s public hospitals

From their press release: “Our mission to care for all, without exception, has not changed. But our promise to New Yorkers has evolved. Our new brand graphics symbolize a true evolution as we transition from a hospital-centric corporation to a health care delivery system focused on providing an exceptional patient experience and building healthy communities,” said NYC Health + Hospitals President Dr. Ram Raju. “Our new logo unifies us, but most importantly, it celebrates our diverse workforce and what our staff does every day to empower New Yorkers to live the healthiest life possible.”

“The new brand standards are not just simply cosmetic changes on an old package. They signify a real transformation that is happening from the inside out in New York City’s essential health care delivery system,” Dr. Raju added.

According to Crain’s, all the brand graphics were developed in-house and the rebranding process will take place over the course of several years with the help of "employee and community-based brand ambassadors," according to a statement from the health system.

Press release

We recently worked with our partners over at Marketing Refresh to help Genisys Global, an IT company, transition to a more updated visual identity.

As an already established brand, Genisys Global required their new logo to be more of a refresh and update rather than a complete new design.

The logo needed to maintain the circle icon & blue color, while looking clean and professional. With an updated icon and color scheme, Genisys Global has a more up to date look and feel to match their company's values.

Check out the before & after logo design:

BEFORE:

AFTER:

NEW LOGO STYLEGUIDE: