#livedataanalysis

While conventional analytics tools use data at rest, streaming analytics pulls economic value from data that is in motion. Streaming data is a resource that is accessible to businesses in every sector. Data can come from a variety of places, such as websites, social media, sensors, gadgets, and more. For this data to be usable, flexible instruments and procedures are required.

 What is Streaming Analysis?

Analytics that can constantly use process and analyses real-time streaming data is known as streaming analytics. Various real-time sources can continuously provide data. You are then able to respond quickly while things are still happening. Large amounts of data arriving from constantly-on sources can be gathered and analyzed by streaming analytics systems. These include location data, sensor data, telemetry data, machine logs, social media streams, and change data capture (CDC) data from conventional and relational databases & data stores.

 Role of streaming analysis in data science

Data Analytics are used to identify new information and detect significant patterns in data. Both streaming analytics and conventional analytics support that. But in the modern world, "finding meaningful patterns in data" has a different meaning because data itself has shifted. Data kinds, volumes, and velocities have all skyrocketed. 

Each day, Twitter generates over 500 million messages. IDC predicts that 79.4 zettabytes (ZB) of data will be produced by internet of things (IoT) devices by 2025. Furthermore, these patterns don't seem to be slowing down. Given the freshness of data, streaming analytics' main advantage is that it aids organizations in discovering new knowledge in real-time or very close to it.

Other use cases and examples

Managing data from sites that constantly produce small amounts of data is best done using streaming analytics. Here are a few illustrations:

Tracking of credit card fraud: In 2019, a total of 440.99 billion purchases of products and services were made using six different card brands. Card associations like Visa and MasterCard must analyses billions of transactions and set off alerts based on specific criteria in order to identify and avoid fraud. A correctly configured streaming analytics system can make fraud detection more automated. It accomplishes this essentially by first determining whether any aspects of the payment authorization request match any of the business's standards for what qualifies as suspicious behavior.  The system can automatically text the cardholder requesting them to authorize the transaction if it determines the request to be suspicious.

Tailored customer experiences: If you've ever walked away from a discussion only to later plan the ideal rejoinder, you can see the value of streaming analytics. Certain revelations must be experienced at a specific time; otherwise, they lose their value. A great example of the need for the quick insights offered by streaming analytics is the personalized customer experience. Marketing professionals can use streaming analytics to streamline highly targeted product suggestions, use machine learning to personalize web experiences, optimize pricing, and more.

Transportation truck effectiveness: For logistics businesses, truck efficiency is the core of their operations. However, factors like traffic congestion and weather forecasts—which are constantly changing—determine the most practical path from point A to point B. Additionally, trucks are occasionally used to transport supplies like pharmaceuticals that are temperature-sensitive. Weather forecasts, traffic patterns, and temperature sensors are all valuable sources of data in streaming format that logistics businesses can use to improve operational choices. However, if you want to analyze the data fast enough for it to be useful, you'll need streaming analytics. After all, if the driver receives the warning for a heated truck too late to take action, the cargo may become totally unusable.

Conclusion

The collection of data is just one aspect of the problem. Enterprise companies of today simply don't have time for batch data processing. Instead, real-time event streams are used by everything from e-commerce websites to ride-sharing applications and stock market platforms.

In summary, continuous, immediate time event stream systems for processing can be advantageous for any sector of business that handles sizable amounts of real-time data.