The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation.                                         The company employs 88,000 people worldwide and products more than 55,0000.3M has operations in more than 65 countries including 29 international companies with manufacturing operations and 35 companies with laboratories.

The audience targeted for this product are people who work for the household or the women. I like this advertisement because of the way they have showed the softness of this roller through a rabbits skin as a rabbits skin Is known to be the softest.