#ligthness

Simplicate,and add more lightness.

For Marwick, the technological is the personal and the personal is the political, meaning that readers of her treatise must be prepared to translate into English the cultish, inelegant vocabulary of contemporary critical theory: “governmentality,”  “discursive,”  “definitional,”   “instantiation” and so on. The sentences formed from these words are far from catchy and stand in stark contrast to the punchy brevity of social-media-era prose. This fundamental clash of sensibilities is felt throughout the book. Setting aside the content of Marwick’s arguments about the commercialization of the self in the age of Pinterest and LinkedIn, it’s hardly surprising that a prolix scholar should look askance at a culture that promotes extreme linguistic compression. Try reducing this thought to 140 characters: “But in technologies like Twitter, which can be used for all types of self-presentation, having a good reputation, and being trustworthy and authentic, play such an important role in self-branding theory that Web 2.0 aficionados use it to construct a single constructed identity leveraged across multiple media types.”

Marwick 2013