#lesson powerpoints

Bulletpoint we are focusing on from the exam spec: The issues raised in the targeting of national and local audience, specifically British, by international or global institutions. Therefore, this morning we are going to research for and Blogpost an essay on this subject, taking in the various sectors of the gaming industry. Introduction: Why do you think it is important to target national or local audiences? Production: How do local audiences change the products introduced to markets? Use the example of China and consoles. Localisation: What is localisation and what are the issues involved? Marketing: How does games marketing change to target local audiences? Conclusion: What do you think are the most important issues - and with globalisation and the role of the internet, is localisation more or less important in the current climate? For each section, remember to back up with contemporary examples and make your own assumptions about the audiences involved. http://www.edge-online.com/features/localised-world/ http://www.mcvuk.com/news/tag/localisation http://en.wikipedia.org/wiki/Game_localization http://www.mcvuk.com/news/read/feature-q-a-and-localisation-roundtable/084699 http://gengo.com/about-us/blog/an-inside-look-at-video-game-localization/ http://www.languages-media.com/press_interviews_mangiron.php http://www.industrygamers.com/news/industry-careers-video-game-localization/

Task 1 - Distributors for our case study games? Read the following MCV article on Distribution ie. How the game gets from the manufacturer to the consumer. Games distribution special After reading this, research the following facts: (click to read beyond the cut) 1. Who will be the distributors for GTA V? 2. Who are the distributors for Skylanders: Giants? 3. Who were the distributors for the original Angry Birds game on iPhone? The Video Game Industry The above site is worth a look as it has lots of important facts and figures that will assist in our revision. Task 2 - UK Distributors Have a look at this UK based games distributors - getting games to the retailers - Blog some notes about them http://www.advantagedistribution.co.uk/ Include the following: What job do they do? Who would use this particular distributor and why? Task 3 - To be completed for homework if not finished: A case study report entitled: The UK Retail Market: Today and the Future This will need a bit of research so you are aware of all of the facts. Use MCV as a starting point: http://www.mcvuk.com/news/tag/retail Please copy and paste any news articles you have used for research so that other students can benefit from your sources You will need to include: 1. What are games retailers are there in the UK at present? Easy way of doing this: Where can you buy games in Liverpool One? http://www.liverpool-one.com/website/shopping.aspx 2. What changes have there been to the UK games retail landscape in the last year? Have there been any big changes? http://www.mcvuk.com/search/retail - Maybe a search for "Gamestation" will help you out? 3. What is the future for the UK retail market? http://www.mcvuk.com/search/retail

Rockstar Games parent company ownerinterview mentioning Activision – Sum up in a Blogpost the differences between the GTA franchise and the COD franchise according to the article. Use terminology.

 You will need to do some reading around this subject: Not Wikipedia but reading around the computer games industry press - look at the Bloglinks I have on the right hand side. However, these are just for starters: You will need to read a few of your own to get a good understanding of the role that video game regulation plays in the videogames industry.

You are going to find out what consoles are owned on your table - then in the second half of the lesson you will be using this primary data to influence the creation of a new console you will design as a group. PPT after the cut

TBBT_MMORPG from Gc Howard on Vimeo.

GTA V Trailer #2 behind the cut - Your task is to write a detailed analysis of the trailer using all of the skills you have learnt in Miss Crompton's lessons - think about cinematography, sound, narrative, edits etc - combined with what I have been going on about: Audiences, institutions, everything you know about R*

Media convergence video games from cigdemkalem