2. Aural Language

Diegetic/non-diegetic sounds for mood

Diegetic sound - any sound presented as originating from the source within the film’s world

Non-diegetic sound - neither visible on the screen nor has been implied to be present in the actions: narrator’s commentary, sound effects, mood music

3. Written Language - based on text or photos 4. Verbal Language - how dialogue is delivered and its context 5. Non-Verbal Language - use of gestures and actions

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Image Analysis - extractions of meaningful information from images

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Supply – ability and willingness of sellers/producers to sell/produce

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Determinants of Supply

Technology – improves production and selling of products

Cost of Production – determines the price

Expectations – determined by the price

Number of Sellers

Taxes and Subsidies

Weather – applies to seasonal products

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Law of Supply

Ceteris Paribus, as the price increases, the quantity supplied increases, and vice versa.

– ↑ Price = ↑ Supply

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Movement Along the Supply Curve happens only when the price changes.

Shift in the Supply Curve – change in one of the determinants (expect for price) causes change in the supply

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Elasticity of Supply

– used in determining the percentage change in quantity supplied over the percentage change in price (always in absolute value)

Interpretations:

< 1 – Inelastic

> 1 – Elastic

0 – Perfectly

1 – Unitary

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