Jul 19, 2017
āThis is not the perfect flywheel for every agency, but itās a start.ā
Heather Physioc, Director of Organic Search at VML, Inc. on how to do content right at agencies.
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āThis is not the perfect flywheel for every agency, but itās a start.ā
Heather Physioc, Director of Organic Search at VML, Inc. on how to do content right at agencies.
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What is content? Hereās the top 25 answers from digital marketers. Moral of the story, thereās no one definition because it depends on whoās consuming it.
From Heather Physiocās (Director of Organic Search at VML, Inc.) presentationĀ āFrom Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content.ā
An external link is just as viable as an internal link. Consistency across architecture.
Matthew Barby, HubSpot
Microsoftās Purna Virji is showing off Bingās SERP chat bot as she highlights the importance of conversational search and interactions in her talkĀ āMarketing in a Conversational Worldā
What you want to do is repurpose the hell out of your content.
Ian Lurie, CEO & Founder at Portent, Inc. presentingĀ āSize Doesnāt Matter: Great Content by Teams of Oneā
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Free to watch ā¢ No registration required ā¢ HD streaming
Things to Remember for Reddit Content Marketing
Director of Go Fish Digital, Daniel Russel, says you should keep these things in mind when using Reddit for content marketing:
-Ā Become an active user
-Ā Master Redditās search function
-Ā Model and riff off of top content
-Ā Keep in mind that Reddit has limits and data is skewed
You are not your customer. So stop trying to think for them and start talking to them.
Joel Klettke, Business Casual Copywriting, LTD presentingĀ āHow to Write Customer-Driven Copy that Convertsā
Unbounceās Oli Gardner is talking about data-driven design and trends. This slide deck is on point.