The Logic of Iggy Azalea
Among my friends, with one notable exception, Iggy Azalea is known as that Australian rapper that raps like a black chick. Indeed, you can’t talk about Iggy without telling jokes about her accent, and she has become the epitome of the appropriation of black culture among concerned circles. To be sure, there is absolutely a legitimate discussion to be had about the cultural appropriation of black culture by whites, and Iggy Azalea is certainly a perfect case-in-point, but I think that Iggy is not necessarily where the blame should be pointed.
Hear me out.
Iggy Azalea is a performer who is selling her music to a primarily American audience. Much of her music has been produced by T.I. to be consumed by the kind of people who listen to T.I. Now, you may suggest that her use of black dialect is inappropriate, but what, in that case, would you prefer? Should she rap with an Australian dialect? If she did, do you think her demographic would buy it? If you said yes, then congratulations. You should probably check out Perfect Hair by Busdriver, because you can dig individuality of voice from your musicians. But the truth is that most people do NOT want to hear it. Her voice is tailored to her demographic. Consider Rihanna. You may have noticed over the years since her debut that her music has lost that distinct Barbadian flavor that marked some of her earlier work. That’s in part because the music industry behind her decided that anglicizing her would help her appeal to a wider audience. She’s not unique in doing this. There are plenty of Irish and English singers who lose their distinct brogue when singing. This is also true in country music. I can guarantee you most country musicians don’t actually talk with the heavy twang they perform with. It’s part of the performance; it sells the music to the demographic they’re pitching to.
Why is that different with Iggy Azalea? When white people rap, what are they supposed to sound like? What do you expect to hear? More importantly to the music industry, what do you expect to sell? Hip hop has particular sounds that sell well, and part of the signature sound right now is a particular southern, black dialect. Iggy Azalea is a product, and she is tailored to what you expect to hear. Perhaps it’s not Iggy that’s the problem as much as the industry behind her. The major music labels are all about appropriating culture and regurgitating it back at you. If you don’t want to be sold music from people like Iggy Azalea, then you must stop supporting the machine that sells her, that is desperately clinging on to anything to survive, that refuses to take risks because Iggy is what will sell.Â
Whether or not you believe cultural appropriation is at play, these are very relevant things to consider concerning Iggy Azalea’s rap. It’s important to remember the context of the music industry in this discussion, because it may not be Iggy herself that you should throw your ire toward.
—— But really, I’m curious what people think she should sound like.









