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Remote teams are burning cash and collapsing silently. Here’s how TDZ Pro scaled sustainably using a surprisingly lean set of SaaS tools.
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Lean Canvas
To continue yesterday's discussion of cheap or ridiculously free products that may be useful to fledgling startups, today I'd like to talk about one more focused on the business side -- Lean Canvas.
How Hipmob Was Built
We recently shared our early days (and a few later ones) with Yonas Beshawred from Leanstack. You can read through the interview in it's entirety here, but here are a few highlights: "we realized we were probably losing a ton of customer engagement because people would discover us through a review or the app store but a subset would come in over the web. And we thought “well if all these people are coming in over the web, how much are we not seeing over mobile?” And there was nothing out there that allowed us to talk to our mobile customers." "So any interaction you have with a customer should be in-app, whether asynchronous or fully synchronous, whether you need voice or they actually need to stare at you. All the channels should work together to save your team time and money, which is why we focus so hard on the integrations." "It doesn’t make any sense for it to be that way. You don’t kick shoppers out of your shop when they need help. You don’t kick visitors from your website when they need help. The reason we’re making an in-app knowledgebase, and in-app chat, is so that your mobile users don’t have to leave either."
