Jan 10, 2016
I wanted to create a poster for the launch campaign of the newly designed Orchard Pig Cider. To keep a consistent theme I decided to use the butler again and have him unveiling the Orchard Pig logo on a silver platter, and as a tag line to round up the image, it says, ‘we are here for you’ a bold statement, that’s very attentive as a butler would be and communicates to a range of audiences as the brief specifies that the brand is targeted at everyone.
The first font I felt looked out of place, so I changed it to one more recognisable and familiar to that of the brand logo already used, after changing it I felt the poster looked a lot more visually appealing.
