#launch passbook

" From leather wallet to the mobile wallet"

With new platforms like Gyft, Passbook and Google Wallet offering consumers the ability to hold all of their gift cards, gift certificates, tickets, coupons and more in their phones, businesses have an opportunity to interact with their customers in a new arena with little competition.

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“Passbook is an app that all marketers should absolutely have on their radar. (...) Well, as a rule, email marketers tend to send and share coupons and savings with their email lists"

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  “Apple created Passbook to act as a digital wallet — sans money — and has seen airlines, ticket companies, restaurants, retailers and more take advantage of the software. But Tuesday brings a new Passbook use we haven’t seen before: storing business cards. The innovation comes from a company called Vizibility, which makes NFC-enabled business cards and identity management software, and the first high-profile deployment is with a real estate agency, Re/Max.”

“Apple’s recent launch of Passbook will likely contribute to an increase of in-app mobile coupons as well. Passbook’s strong tie-in with location could help retailers ramp up their mobile initiatives this season. In fact, Yankee Group’s data finds that 43 percent of retailers plan to use location-based data to send out relevant, local offers over the next two years.Additionally, many retailers are eyeing Passbook for its loyalty program integration.”

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Do you know how to use Passbook app on your iPhone?

“On the face of it, Passbook is a nice convenience: consumers have a simple way to manage and use offers they find useful. Every ticket, coupon and loyalty point is right in their pocket when they need it. On closer consideration, though, it's much more than that. Passbook is poised to be a major factor in retail and throughout the customer-loyalty space.

Now, brands have a direct channel to deliver offers right into their customers' pockets no waste, no coupons forgotten at home, no missed opportunities. Passbook apps give the brand a dedicated, persistent presence on the most personal device in the consumer's life; in-app notifications of newly received offers re-engage customers where other apps fade from memory and use.”

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“Passbook enables users to store mobile coupons, tickets, loyalty cards, and gift cards – everything you might find in a real wallet, with the notable exception of actual money. As such, Passbook isn't a replacement for mobile payment systems like Isis in the US, and Project Oscar in the UK, as much as a complement to them. Given that pretty much everything Apple has touched over the last five years has turned to gold, you might expect this to be a watershed moment for mobile wallets.”

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http://www.mobilemarketingmagazine.co.uk/content/passbook-%E2%80%93-what-it-good