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People have always been able to trust and rely on familiar things. They will trust a friend’s inaccurate account of an incident than believe a stranger even if they are telling the truth. This goes in every field of our lives. And once we have established enough trust with someone and has seen them around forever, we begin to repeat our patterns. For instance, people are more likely to vote for the candidate they have voted for all their lives instead of someone new, no matter how promising their manifesto is. This is why the US President often gets reelected. Even if there are better options available, people go for things that sound safe. These choices are not based on research or a deep analysis. We don’t evaluate the pros and cons of the situation and go with our heart to trust the one we know. This is why it takes a new politician some time to get people to trust them just like it takes new brands some time to make a name for themselves in the market. It isn’t just about the competition in most cases. Maybe the competition is not even offering high-quality products, maybe the new company has better goods, but people don’t like change, especially when it means giving up on what’s familiar and safe. With the way technology has progressed in the last couple of decades and changed the way we look at things is remarkable. But the rule of trusting the safer options hasn’t changed. In the past, people only had grocery items’ brand names to trust, today, there are electronic devices and internet providers to add to the list of people we find reliable. A lot of people who use Android phones would never move to an iPhone. Even if the iPhone’s camera quality is better than an Android and it never freezes, it is not something they are familiar with. The same way Apply users rarely move over to Android because they are used to the iOS and the way it works. They wouldn’t be able to use an Android phone efficiently. In the technological world that we live in, it has become quite impossible to trust new names. Every device costs a lot of money and that’s why people prefer to buy gadgets of companies they have known all their lives. They know the safer option is the brand that has always delivered results. There are a few people who spend money on new products too and take their chances with ambitious new businesses but majority sticks to the names they can trust. Just like companies, websites have always gained reputation for being useful. There are a few no one would trust when it comes to delivering accurate news. They are known for circulating false news and now people know better than to trust them. There are also those who have the reputation of being fair each time they cover the news. Everyone would expect BuzzFeed to share listicles and silly quizzes but they won’t rely on it for fair coverage of election. Another name that has gained a good reputation among internet users is Google. It was there before anyone else and has been with internet users right from the start. It is something people can turn to whenever they need help no matter what it is about. Whether a student needs help solving questions or a pet owner wants to know how to care for their pet, Google has the answers to everything. But if Google is a powerful search engine, does that also mean all its other tools are reliable too?

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