"Korea Frontman" BTS Jimin, a leading contributor to globalization of culture for Korea.. Korean language, Hanbok, Kimchi, Tteokbokki, Bul-dak-bokkeum-myeon, 'Icon of national prestige'
BTS Jimin is an icon of national prestige, leading the globalization of not only Korean pop music but various aspects of Korean culture as well.
Jimin recently in a partnership with McDonald's showcased his drawing of Hong Gildong, raising interest in Korean culture, including Hangeul and traditional clothing. He drew attention from Korean and foreign fans and brought about sales of traditional clothing.
Earlier, Jimin took on the challenge of making kimchi with the members on BTS's own variety show Run BTS. He shared various information to fans worldwide, from preparing ingredients to introducing food that goes well with kimchi, and how to eat it.
Jimin's favorite food, tteokbokki and bul-dak-bokkeum-myeon, have already become a hot topic among fans around the world for several years. He has led to increased sales of tteokbokki and Korea's processed rice export that surpassed $100 million for the first time. Samyang's bul-dak-bokkeum-myeon also made a significant impact on the country's economy, with sales reaching a record of 648.5 billion won last year.
Jimin's fan dance performance in the 2018 Melon Music Awards was praised by Glitter Magazine: "Jimin does not just dance, he performs from the heart and his eyes and facial expressions are a form of art." Professor Ahn ByungJoo of the Kim BaekBong Fan Dance Preservation Society praised the dance, saying, "It promoted the greatness of Korean arts."
Jimin received a plaque of appreciation from the Kim Baekbong Fan Dance Preservation Society, the 3rd Intangible Cultural Heritage in Pyeongannam-do, for promoting Korean traditional dance.
In addition, last year, the Korean Cultural Center in China produced promotional content using Jimin's fan dance performance, contributing greatly to promoting Korean dance despite the language being Korean. Meanwhile, Jimin's hanbok attracted the attention of people around the world.
The New York Times praised Jimin has played a huge role in the globalization of Korea's culture in a feature on Leesle, a modern hanbok brand.
Furthermore, his self-produced song "Christmas Love" is promoted Korean culture in various aspects, including the unique beauty of the language with "sobok sobok."
In particular, Jimin's hanbok from the "IDOL" stage at Gyeongbokgung Palace last year drew attention...
Jimin is renowned as "Korea's Frontman" who shines on Korea beyond the pop music scene, taking the lead in promoting the culture, including traditional clothing, dance, Hangul, and Korean food, to the world.
Translated write-up:
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