A (Hopefully) Useful Guide to Content Creation, Distribution & Analytics Solutions
10 Rocking Content Marketing Products from Joe Chernov
Embedded is the presentation – 10 Rocking Products for Advanced Content Marketers – that I delivered at Content Marketing World 2013. The session itself was a bit foreign to me – it was the first time I presented not as a “practitioner” (case study style), but rather as an industry observer (analyst style).
While this presentation is in no way intended to be the definitive list of content marketing tools, I do very much believe in the companies profiled. They include:
Distribution / Amplification
In post-session conversations, the companies I was asked about most often were TrackMaven and Little Bird, leaving me to wonder if these solutions address a pain-intensive problem, or if I “sold” them more emphatically – possibly because articulated a personal use-case for each.
Lastly, if you like the creative, the deck was designed by the ace team at Beutler Ink. I’d also like to thank Altimeter’s Rebecca Lieb for her guidance on the research.
