#khanum

The release schedule has been determined roughly - artists subject to change.

Khanum - 001

Subtle Element - 002 

Feonix - 003 

DE-TU - 004

After paying for the artwork the finished products have been sent over. This is the banner that will be presented to potential listeners/customers when viewing the soundcloud or Facebook pages. It is important to have a fully wrapped and presentable first impression so that people give more time to listen to what the music has to say. The presentation is key so that it catches the eye of listeners to and engages them to listen to the music it is representing, attempting to create a unique identity of the product, creating image in the mind of the consumer (Chole, 2018) also linking to the logo that was designed by Slak Arts, also creating identity to consumers - proving the reasoning behind having multiple variations of the logo, so that it can be put on the front of any work that is released so everyone knows the brand and recognises the logo - forcing people to associate Assembly Point with that image and tell it aside from every other label in the scene, hoping to also be a stand out brand in the dubstep market. In the twenty-first century, branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset (Fortune Magazine, 1997) by this statement it is clear that putting the Assembly Point brand on every piece of digital work as a stamp, so people recognise that the music is from this label.

References:

Fortune Magazine (1997)

Having received feedback during a peer-review session and at the same time analysing the music set for release’s mixdown’s on the LT1 Genelec system, it was stated by a peer that the snare was too quiet in the chamber, having known this for a while I finally amended the issue in logic. This resulted in the track sounding a lot stronger. 

It was pointed out by a few in the session that the other 2 were strong all round, which left this one having a snare too quiet. This was altered and is now more of a stand out track. 

Dubstep’s 2 main components stated by EDMprod, (2018) and backed up by Nomine (2018) are the kick, snare and bass so they 100% need to be the drive of the track and the most prominent, if the snare lacks volume and punch the track instantly loses it’s main drive resulting in a weak track, despite the other strong elements in the mix. If the snare is too quiet in the mix the track will consequently have no real drive behind it, as the snare covers 200-1khz as its main body, if that isn’t at the forefront of the mix (in mono) the track will not have a main drive. Result in dulling the tracks main punch (snare), which in turn will also cause the track to sound muddy and muffled in the overall mix down.

References: