#jupiter schultz

'These peculiarities are as intrinsic to the magazine’s brand as the foppish Eustace Tilley, and, in the digital age, brand determines content. But the rise of the magazine’s copy desk has done more for The New Yorker than simply generate clicks. It has bolstered the reputation of the magazine as a peerless institution, a class above the Vanity Fairs and Economists of the world, even if the reporting and prose in those publications is on par with (if not often better than) what fills the pages of The New Yorker.'