Building Trust as a Journalist and Preserving Respect for Interviewees
Last Spring, I produced a broadcast piece for Rich Landesbergâs Broadcast News Writing course about the prevalence of alcoholism on Elonâs campus, more specifically how resources like Alcoholics Anonymous can play a large role in combatting these epidemics on college campuses. When I was pitching the story, the number one thing individuals kept telling me was that I have to be aware of the sensitive nature of the topic and make sure that I am making my interviewees feel comfortable sharing their stories and experiences with me.
This seemed to be a common theme in all of the Pulitzer Center panelistsâ discussions from âBuilding Trust.â Many of the panelists brought up this idea of relying on sensitivity and trust building when walking into interviews or conversations with traumatized individuals. As one of the panelists, Meghan Dhaliwal said, âI am a complete stranger walking into this space with a traumatized person half the timeâ (4:05). Being aware of your subjects boundaries is incredibly important in facilitating their comfort and allowing them to open up for you and ultimately, your story.Â
This part of the discussion spoke volumes to me because it is the most important thing I learned when covering the story on alcoholism on Elonâs campus. I was connected to an Elon student and recovering alcoholic who was extremely open to sharing her story and shedding light on her experience suffering from addiction. With that said, however, I also had to be incredibly careful in the way I worded my questions so that I did not come across as too pushy, which relates directly to the idea that âwhen the stakes are really high, you have to ask people what they are comfortable withâ (28:10).
In shifting the angle of my questions and taking a more respectful approach, I was able to gain my intervieweeâs trust, so much so that she actually offered another contact to me â a woman who led her Alcoholics Anonymous group. The story eventually became a success and one I was very proud of because it had both personal testimony and fact-based support to back up many of the more scientific claims she was making.Â
Whenever I talk to younger students that wish to be aspiring journalists, I always give them the same piece of advice: figure out why you want to tell the story. Anyone can tell a story, but HOW you do it and WHY you are doing will separate the successful, impactful and emotional stories from the ones that barely scratch the surface.Â